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Educational Problem Solving

Abstract

This article introduces the educational solutions module of the world’s most recent personal and professional problem solving site, describing competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features. It concludes that the module is a major contribution to the information superhighway.

Introduction

The aim of this article is to introduce to the world the educational solutions module of the world’s most recent personal and professional problem solving site. The article is addressed to those readers who may have an educational problem bogging them and who may therefore be looking for a way out of their predicament. The reader may be a parent, child, or student.

It is a common fact of life that we all have problems and that we are often frustrated or we tend to lash out because of our inability to find accessible and reliable information about our problems. This specialist site fills this need – as our pragmatic friend for solving our educational problems.

To be of the greatest use to people a problem solving site must combine pragmatic discussions of their personal or professional problem with merchant products that provide more detailed information. Typically, the web site will provide free information in the form of news, articles, and advice, which direct the visitor on what to do to solve her problems. Complementing this, the web site will also provide merchant products which discuss in detail how the visitor can go about resolving her problem. This means that the most effective, visitor-oriented problem-solving site will be an information-packed commercial site – and so is the world’s most recent personal and professional problem solving site and its specialist sites.

The approach that we have adopted below is to describe competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features.

Competitive Offerings

The following are the top educational sites on the Internet, along with their offerings.

US Department of Education. It defines the US education policy and provides information on financial aid, educational research and statistics, grants and contracts, and teaching and learning resources.

Educational Testing Service. It provides a range of test resources.

FunBrain.com. It provides educational games for K-8 kids.

PrimaryGames.com. It provides fun learning tools and games for kids.

GEM. It provides educational resources such as lesson plans and other teaching and learning resources.

Education World. It provides advice on lesson plans, professional development, and technology integration.

NASA Education Enterprise. It provides educational materials and information relating to space exploration.

Spartacus Educational. It is a British online encyclopedia that focuses on historical topics.

Department for Education and Skills. It is a UK government department site that offers information and advice on various educational and skills topics.

Times Educational Supplement. It offers teaching news, teaching & educational resources, and active forums to help UK teachers.

All these sites are useful in the domains that they cover. Their main limitations are as follows:

1. They tend to cover only a very narrow segment of the educational market.

2. They do not take as their starting point the daily educational needs of the typical family.

3. They lack a problem focus; i.e., they do not formulate the typical learning and educational problems that pupils, students, and parents face on a daily basis.

4. As a result of the preceding point, the solutions offered are not as incisive (i.e. as problem-centred) as they could be.

5. They do not offer merchant products that deepen the visitor’s understanding of her problem and of the consequent solutions.

The educational solutions module of the world’s most recent personal and professional problem solving site addresses these problems by targeting a multiplicity of market segments, adopting a customer profile that fits the typical education-pursuing family, considering the specific needs or problems that this family may face, offering incisive (problem-centred) solutions to the various problems, and offering a range of merchant products that deepen the visitor’s appreciation of her problems and of the solutions that are applicable to them.

Customer Profile

The customer profile or target visitor characteristics of the educational solutions module is the same as for all specialist sites of the world’s most recent personal and professional problem solving site. The site has been designed to meet the needs of visitors who have an educational problem bogging them. It is designed for both males and females, even though it is often convenient to refer to just one sex when writing.

This visitor uses search engines to research information about her personal or professional problem, with the intention of finding solutions to it. The visitor is serious about solving her problem and is therefore willing to buy products that help her to achieve her mission, provided that she can find reliable and honest information about relevant products so that she can make an informed decision about which ones to acquire. This information will help her to apply her finances economically, and hence avoid wasting money.

The visitor will want a money-back guarantee so that if a product does not live up to expectations or if she were misled into buying a product she can get a refund. Such a guarantee absolves her of purchase risks.

The visitor is intelligent (without necessarily being a genius), educated (without necessarily being a PhD), computer literate (without necessarily being a computer guru), and money-minded (without necessarily being a freebie hunter or an unemployed person). This of course does not mean that freebie hunters or unemployed persons cannot gain a thing from the site. To the contrary, there is a great deal of free information on the site. Just that it is hard to see how anyone can gain the full benefits of the site without buying products.

The visitor wants high quality information products (usually in digital form) and wants to pay the cheapest price for these (without paying so much emphasis on price that she compromises quality). The visitor also wants free bonus offers that are attached to the purchased goods.

The visitor is self-reliant and can cope on her own by reading, digesting, and applying advice about her problem until she solves it or discovers that she needs help from a professional, at which point her acquired knowledge will help her to reduce her consulting fees. As a result of the knowledge gained, the visitor will be able to assess consultants in order to avoid incompetent or fraudulent ones.

Problem-Centred Solutions

Our free solutions are organised in the form of pragmatic articles that are written by top experts. Each article addresses a specific daily problem, but does not go into detail. It explains the problem and tells the visitor what she must do to solve her problem. However, it does not tell the visitor how she must solve it – this is too much for an article. To find out about the how, the visitor must buy a product (usually an e-book or e-book set) that goes into greater depth.

The set of educational articles that we have chosen, to provide initial solution to a visitor’s problem are as follows:

Signs of a Gifted Child – Informs parents on how to identify whether or not their children are gifted.

Essential Parenting Lessons for Enriching Your Child’s Education – Teaches parents how to enhance their child’s education.

Using Positive Affirmations to Be a Better Student – Teaches students how to use positive affirmations to improve their performance.

They Are Just Afraid of Writing – Teaches writing skills to students

How Can Parents Encourage Their Children to Read? – Shows parents how they can improve their children’s reading skills.

Test Preparation Tutoring – Discusses the topic of tutoring students to prepare for tests or exams.

Test Taking Strategies – Discusses various strategies for taking and passing tests or exams

Playing and Winning the Scholarship Game – Describes how to win scholarships.

How to Get a Scholarship to a UK University – Describes how to win scholarships to a UK university.

Saving Money for College – Instructs students on how they can save money in preparation for college.

Student Loans: When Your Educational Dreams Can’t Compete with the Cost – Explains to students the benefits of a student loan.

Education Loans Can Fund a Higher Degree to Boost Your Career – Also explains to students the benefits of a student loan.

The Secret to US Department of Education Loans – Teaches students how to get a US DoE loan to finance their higher education.

Student Loan Consolidation – Save Money, Pay Less, Spend More – Explains to graduates how to make use of loan consolidation to reduce their student loan repayments.

Higher Education: Finding the Right College for You – Explains to students how to find the right college or university for their higher education studies.

Mobile Learning – An Alternative Worth Considering – Explains the concept of mobile learning and its place in education.

Online Degrees – Is Online Education Right for You? – Analyses the merits of online learning as compared to traditional learning.

An Online College Education Overview – Reviews the whole concept of online learning.

Finding the Right Quotation for Your Paper or Speech Online – Shows writers and speakers how to find the right quotation to use in their writings or speeches.

Collaboration: An Important Leadership Development Skill – Explores the useful concept of collaboration and its role in leadership development.

At the end of each article is a list of merchant products that supplement the article’s content. A link is also included for accessing the educational product catalogue.

Target Markets and Product Offerings

Now let us turn to the target markets and their associated product offerings. We have positioned the segments to address the various needs of a visitor over a period of time, and at any given time a customer may belong to one or more of the market segments. There are three general classes of products offered: ClickBank products, Google products, and eBay products. Google and eBay products are presented on each page of the site. ClickBank products are grouped into product categories that match the target markets. These categories and their markets are as follows.

Children and Parenting. This consists of visitors who want parenting solutions for improving their children’s upbringing. Their needs are met through the Children and Parenting section of the educational product catalogue.

Difficult Admissions. This consists of visitors who want to learn how to get admission into top universities. Their needs are met through the Difficult Admissions section of the educational product catalogue.

Esoteric Needs. This consists of visitors with unusual needs. Their needs are met through the Esoteric Needs section of the educational product catalogue.

Financial Aid. This consists of visitors looking for scholarships, grants, or loans. Their needs are met through the Financial Aid section of the educational product catalogue.

Leadership Skills. This consists of visitors looking to develop their leadership skills. Their needs are met through the Leadership Skills section of the educational product catalogue.

Learning. This consists of visitors who want to improve their learning ability. Their needs are met through the Learning section of the educational product catalogue.

Mental Speed. This consists of visitors who want to explode their mental speed. Their needs are met through the Mental Speed section of the educational product catalogue.

Positive Affirmations. This consists of visitors who want to transform their negative dispositions into a positive mindset in order to improve their performance. Their needs are met through the Positive Affirmations section of the educational product catalogue.

Speaking. This consists of visitors looking to improve their speaking skills. Their needs are met through the Speaking section of the educational product catalogue.

Tests and Exams. This consists of visitors looking to master exam technique. Their needs are met through the Tests and Exams section of the educational product catalogue.

Writing. This consists of visitors looking to improve their writing skills. Their needs are met through the Writing section of the educational product catalogue.

Usability Considerations

Usability has been enhanced to make it easy for the visitor to find solutions to her problem, by following these steps:

1. The first thing the visitor sees are a set of articles whose titles represent the specific problem area they address. The articles are accessed from the Educational Problem Solving menu of the navigation bar to the left of the screen or from the Educational Problem Solving main page. By scanning these articles the visitor can identify whether or not her problem is covered. If not the visitor can check the educational product catalogue through the Product Catalogues menu of the same navigation bar, to see whether a product exists that answers her query. If she finds nothing she knows that her problem is not addressed. She can proceed to the Related Sites pages, which are accessible from the left navigation bar.

2. If the visitor finds an article that addresses her problem then she can begin to explore that; at the end of the article she will find products that discuss her problem more deeply. She can also access the educational product catalogue through an article page.

Conclusion

This article has introduced the educational solutions module of the world’s most recent personal and professional problem solving site. The article has examined competitive offerings, the target customer profile, problem-oriented solutions, target markets, product offerings, and usability considerations. It concludes that the module is a major contribution to the information superhighway.

About this Author

A A Agbormbai is the editor and webmaster of Personal and Professional Problem Solving – a web site that fills a vacuum on the Web. He has a PhD from Imperial College London and enjoys an interdisciplinary upbringing having worked or studied in aerospace engineering, information systems development, and management. The educational solutions module is one of many specialist sites of Personal and Professional Problem Solving.

Educational solutions module – [http://www.triplacc.com/educational/education.html]

Educational product catalogue – [http://www.triplacc.com/products/educational-pc.html]

World’s most recent personal and professional problem solving site – [http://www.triplacc.com/]

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Saltwater Fish Tanks– Ease of Keeping Saltwater Fish at Home

Having a collection of striking fish in your living room that are normally only found in the ocean provides serenity and is a great attraction for family and friends visiting your home. Although it may seem difficult to maintain or expensive to setup, having saltwater fish differs little from a normal tank.

One of the first steps in having a saltwater fish tank in your home is a review of your finances to determine that you have enough money to start and maintain your tank. Approximate start-up costs for a saltwater fish tank are around $500 (USD), which doesn’t include the cost of fish or the upkeep.

The next step is to determine where your tank is going to be located and what type and size of tank you are going to purchase. Some tanks are small enough to sit on a table, while others come with their own stands. Particularly large tanks may require structural support so that the floor can bear the additional weight. When choosing the location for your tank, keep in mind its accessibility in regards to cleaning and maintenance. You must also select whether to have a glass or acrylic tank. Glass is easier to clean, but you can drill holes in acrylic tanks that allow filtration to occur out of sight underneath the tank.

After purchasing your tank you must buy other needed equipment such as a filter, air pump, and heater. You also need to choose a bed for the tank and a saltwater mixture which will create the best conditions for your fish.

Once you have purchased all your items except your fish, assemble your tank and test it out to make sure it runs properly. Once you’re certain it works okay, continue to let cycle, making adjustments to get the tank to its optimal level for the fish you are going to purchase. Once this is done, it’s time to take a trip to select your fish. The ocean, where saltwater fish live, is the largest of all the water bodies. It’s home to millions of species – playful, colourful, savage and awe inspiring, and many of these varieties are appropriate and available for saltwater tanks. When you bring your fish home, keep the fish in the bag and place it in the tank. This will allow the fish to adjust to the temperature in your tank. After a few hours, add one-fourth cup of tank water to the bag to let the fish adjust slowly to the water, and within an hour, repeat this step four times. After that you can put the fish directly into the tank or hold it in a quarantine tank for a few days or weeks until you certain it is healthy and able to thrive in your tank water. This is highly recommended if you are adding this fish to a tank already housing other fish, as one sick fish can kill all the others in your tank.

Having a saltwater fish tank not only adds beauty but is also quite easy to do. Once you have purchased all your equipment, tested it out, bought your fish and attuned it to your tank, it’s time to sit back, relax, and enjoy the ease of keeping saltwater fish in your home and what they add to it.If you are looking for more information then please feel free to visit our site at [http://www.saltwater-fishtank.com/]

About this Author

Saltwater Fish Tanks Ease of keeping saltwater fish at home could not be simpler i have been keeping salt water fish now for 2 years and they really do make great pets. for more information please visit our site at [http://www.saltwater-fishtank.com/]

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Everything You Ever Wanted To Know About Bowling Equipment and Accessories

Bowling is one of the most popular sporting activities in the country. In fact, over 50 million Americans hit the lanes on a regular basis, and the trend is spreading to other parts of the world. No matter what your skill level, you can enjoy bowling.

Even if you are brand new to bowling, you should always use the proper equipment whenever you bowl. Here are the most important accessories to remember:

Bowling Ball

Obviously, the bowling ball is an important piece of equipment to a bowler. All bowling balls are not created equal, though. Before purchasing a bowling ball, be sure to determine what ball weight you are comfortable with, as well as the size of the ball holes you will need. And don’t forget that some balls are designed for right-handers and some are made for lefties.

Bowling balls are classified according to skill level as well: beginner, intermediate and advanced. There are also bowling balls that are made just for kids. If you don’t want to buy your bowling ball, you can always rent or borrow one at the bowling alley.

Bowling Shoes

Another accessory required for bowing is bowling shoes. Bowling shoes are unlike any other type of shoe, and each shoe has its own purpose: one bowling shoe is made to improve sliding, and the other bowling shoe helps you brake. You can rent or borrow bowling shoes from the bowling alley, but don’t forget to ask for the correct size. You don’t want your bowling shoes to be too roomy or too tight. You won’t be able to bowl very well if your bowling shoes don’t fit.

Bowling Shirts

Bowling shirts are a popular accessory and can improve comfort while you bowl. Professional bowlers wear special bowling shirts that have collars. You don’t need a professional quality bowling shirt to play a leisurely game of bowling, but it is important that you wear something comfortable. Any shirt with a collar should work fine, as long as you can move freely and it doesn’t distract your from your game.

Bowling Gloves

Many bowlers like to wear bowling gloves because they help them get a better grip on the bowling ball. Having a nice secure grip on the ball can help improve both your accuracy and power, so you may want to consider wearing bowling gloves. They also help support your wrist, providing a nice and smooth delivery.

Bowling Towels

A bowling towel is handy to have around to wipe any oily residue from your bowling ball. You can use a regular towel or purchase a special bowling towel that you will find at the pro shop in the bowling alley.

Other accessories you might want to look into include bowling bags and bowling ball cleaners or polishers. For personal use, you may want to have your own face towels or wristbands. These types of accessories are not required, but can be a personal preference for many bowlers.

About this Author

For more bowling tips, including bowling rules and how to calculate your bowling score, visit The Bowling Coach.

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http://EzineArticles.com/?expert=Peter_J_Lee

Tractor Rims – Looking For A Good Deal

A tractor is the heart of America, doing jobs that help keep millions of people fed and clothed. Tractor rims are an important part for your tractor whether you own a John Deere, Ford Tractor, Allis Chalmers, International Harvester, Farmall, Massey Ferguson, Massey Harris, Ferguson, Oliver, White, Minneapolis-Moline, Case or David Brown tractor.

When you are looking for new tractor rims, you may be inclined to head straight to the tractor supply store and buy them off the shelf. You might be able to find a better deal by shopping for your new tractor rims at a farm auction or online. You should be able to find them at a variety of online tractor suppliers and maybe even on an auction site such as eBay.

Rim Types

There are different styles of rims for your tractor including split rims, adjustable rims, multi-fit double bevel, single bevel and formed rims. A split rim has two pieces which come apart making it easier to replace the inner tubes on your tractor tires when necessary. An adjustable rim means it can be adjusted to allow a narrower or wider stance depending on whether you need better maneuverability or greater stability for the job your tractor needs to do.

Shopping for tractor rims online has another great advantage in that you can check customer reviews of the rims before you buy them. It is important to note that a certain rim may be better in one set of circumstances or on one brand of tractor more than another. Having this information available before making a purchase can save time, money and unneeded stress.

The Online Advantage

The type of rim you choose may depend on the type and brand of tractor you are driving, what the tractor is primarily used for, what kind of tires you are putting on the tractor and your own personal preference. Shopping for new tractor rims online will make the process much easier and more efficient. You should also be able to save a significant amount of money as well as time and energy.

A Long Term Investment

Tractor rims are made of high-quality materials to handle the heavy weight and tough workloads of the tractors. They may come in yellow, black or silver and there are advantages to each in addition to the cosmetic factor – not usually a big issue for tractors, although it is important to some people. Your tractor rims are an important part of your tractor and need to be in good condition in order to keep your tractor moving properly. This should be an investment that will last for many years, so you will want to review your options carefully before making a purchase decision.

Finding good quality tractor rims at a reasonable price will require some comparison shopping, but the time invested will be well worth it. The number of online retailers that carry tractor rims has grown significantly in the past few years and that means more competition and better deals for everyone.

Ernest Jarquio is a successful Webmaster and publisher of Just-Tires-n-Rims.com. He provides more resources on topics such as Tire Barn [http://www.just-tires-n-rims.com], American tire company [http://www.just-tires-n-rims.com/american-tire-company.html] and cheap mud tires [http://www.just-tires-n-rims.com/cheap-mud-tires.html] that you can research on his website even while lounging in your living room.

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Are You Ready to Take on Gourmet Cooking?

Ok, you have mastered the standard cooking, are you ready to undertake some gourmet cooking? Are you ready master the art and intricacies of gourmet cooking? Do you have the patience to spend more time and more care on your cooking?

The best way to master the skills of gourmet cooking is to go to a cooking school to learn many of the skills required by form of cooking meals. Many good cooking schools employ cooks that have learned their skills in many different countries, especially from Europe and Asia in particular. Look for these schools to attend.

Many people who specialize in gourmet cooking will visit and train in other countries. Not only is it fun to visit other countries, but it is fun to enhance your skills as a cook and it is rewarding.

You will have to pay attention to detail if you are going to specialize in this form of cooking. Many people who eat these more expensive and labor intensive meals are rather picky, and will tell you what they think of their meal.

Not only will you learn to cook the food correctly, but you will also learn presentation, this is vital for people to really enjoy their meals. You will have to have an eye of an artist as well as their creativity.

While cooking good standard meals is enriching, cooking good gourmet meals while demanding they are also truly rewarding. Ask yourself whether you have the patience and the desire to master gourmet cooking.

Richard McDuff has been selling on the internet for 7 years. He has a website on cooking at #1 Meals on a Budget

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Great Tips For Choosing An Overnight Summer Camp

Some camps have a targeted focus like religious study, academics, and competitive sports. The variety of camps available today is almost innumerable, meaning there will be some specialized camps that may have availability left even into the summer. Each summer, more than 10 million children and counselors attend day camps and overnight summer camps across the country.

Basically, if you can think of any subject of interest, there’s probably a camp that specializes in it. The more artistically minded might consider arts and crafts, clowning, drama, photography, or dance to be important elements of having a well-rounded camp experience. There are overnight summer camps with a focus on self-improvement, weight loss and grief counseling.

There are overnight summer camps that are co-ed camps, boys camps, girls camps or brother-sister camps where boys and girls may have separate venues and activities. There are four basic types of camps to choose from for your child: day programs, sleepaway or overnight summer camp, day programs with trips, and special needs camps. Special needs camps meet the needs of a wide range of children with disabilities; these camps provide an outdoor summer camp experience along with a therapeutic environment.

Four weeks at a good private overnight summer camp or sleepaway camp will cost anywhere from $3500 to $6500, and eight weeks will range from $4000 to $7000. Although camp counselor jobs don’t usually pay very well, usually minimum wage or less, counselors receive free room and board; many take the job primarily for the camping experience. Try to determine whether the director incorporates a similar philosophy to running the camp as you do in parenting your child or children.

Camp tuition can be expensive; similar to travel insurance, there are now insurance policies for families sending their children to overnight summer camp to cover last minute cancellations, homesickness, medical emergencies and emergency evacuations. The best overnight summer sports camps do much more than just improve a camper’s soccer, tennis, lacrosse, or wrestling skills – they help each child become a more skillful athlete, a more gracious competitor, a more committed team player, and a more confident person.

Visit the camp; you can view campers and counselors in their element, witness activities as they occur, and just obtain an overall feel of the camp, something that cannot be accurately experienced when the camp is closed.

Get to know the camp director from an in-person visit to your home if possible, phone conversations, email or other correspondence. At camp would it benefit your child more if he or she interacted more with the opposite gender? Weight loss camps are for children and teens in order to help them learn about how to lose weight and how to keep it off while having a great overnight summer camp experience.

Most camp counselors are in their late teens or early twenties and are high school and college students on their summer break. Some camps are often called adventure camps – having a very specific theme or interest; many of these programs emphasize skill development and personal growth through the adventures the offer. There are many types of overnight summer camps with a focus on education that cater to students with differing ages and academic interests.

If you spend the time needed to research your options and include your child in all the decisions, he or she will most likely have a memorable experience that provides pportunities to grow while having a lot of fun and making new friends. Look over and evaluate the brochures and promotional materials; read the fine print.Take time to consider what you can reasonably afford. If you think your child may not be ready for a sleepaway or overnight summer camp, choose a local camp in case you end up having to make a late night pickup in the event he or she gets homesick.

For more information on choosing the best overnight summer camp and finding the best sleepaway or overnight summer camp online and offline go to http://www.OvernightSummerCamp.biz a nurse’s website specializing in overnight summer camp tips, help, facts, free tuition resources, including information on overnight summer camp reviews

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Gourmet Cooking With a Crock-Pot

Often, when considering cooking dinner with a Crockpot, people may automatically think of soups, stews, a pot roast or chicken pieces. However, with a little creativity and a spice rack some delicious, impressive foods can be the result.

Slightly altering recipes from a variety of cookbooks and sources, Crockpot cooking need not be mundane. If you are leaning towards a recipe that calls for slow roasting in the oven, use the Crockpot instead!

One of the main reasons for not using the Crockpot with more creative recipes might be the fear of the unknown for some cooks. Trying something new with an long-standing, tried and true appliance can be a worrisome prospect to some and for good reason. However, trying and failing is better than not trying at all! If one recipe doesn’t work for you, try the next one, and the next, until you find a grouping of recipes that will work. Always remember to write down the ones that do work, so you’ll have the recipes at the ready the next time you wish to try “something new”.

The beauty of the Crockpot, when it comes to cooking, is it allows whatever ingredients you are using to marinate in their flavorful juices. If your primary ingredient is a pork roast, a slow cooker helps to create a tender, tasty piece of meat. In altering recipes from cookbooks, always remember, the lid stays on during the cooking stage, therefore any recipe that requires liquids will use less, due to lack of evaporation.

Some suggestions for the Crockpot might be lasagna, linguine with clam sauce, your choice of white or red, macaroni and cheese, fish with stuffing, Swedish meatballs with gravy, adding a layer of egg noodles for good measure, or meatloaf, a staple in most households.

As most gourmet recipes call for wine, flavored vinegars, olive oil or some combination of the three, some of the liquid is provided but when in doubt add a can of flavored stewed tomatoes, liquid and all, to provide some zest to your dinner table. In addition, if you find yourself at a loss for a liquid, you can always add a cup or two of beef or chicken bouillon or broth to add some flavor to whatever it is you’re cooking.

Crock-pots can be used to create a tremendous variety of Hors d’oeuvre, entrees, side dishes and desserts. With the array of sizes in which crock-pots are available, the possibilities are unlimited. Given the versatility of cooking with a Crockpot, you do not have to feel trapped with the same old, tired recipes.

Overcoming your fears and trying something new in your crock-pot will be an advantageous and delicious way to feed your family while not spending all your time in the kitchen, both before and after dinner. Try some new recipes in the crock-pot when company comes and give yourself more time to enjoy your company, which is really what entertaining is all about, isn’t it?

Gourmet cooking in your crock-pot is obtainable and oh so delectable! Your family will love you for it and guests will marvel at how much time they might think you have spent preparing a delicious, “time-consuming” meal making them feel even more special!

The author loves cooking and sharing cooking tips with everyone. Take a look at this article on becoming a gourmet cook for more gourmet ideas. For some more information on cooking for kids take a look at this interesting article at http://hubpages.com/hub/Become-A-Gourmet-Cook

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How To Cook The Best Steak In The World

Every person likes their steak cooked a different way, so throughout this article I will make sure that I cover each possible different way so that you will always get the best result for yourself or whoever you cook for.

There are several different cuts of beef that will make a great steak, and there are also many grades of beef to consider, depending on what the cow was fed on the farm, so your first step is to choose which one you would prefer. The choices include rump, scotch fillet, porterhouse, eye fillet and T-bone as the main premium cuts generally eaten. The beef’s grading will come down largely to marbling and maturity of the meat. There is a debate as to which is better out of grain-fed and grass-fed cattle, and really the answer is grass-fed beef is healthier for you as it is the most natural form of the cattle, while grain-fed beef will have a lot more marbling and flavour, so I will leave that choice up to you which way you want to go. As for maturity, I recommend finding a butcher that will hang your meat for quite a long time in their meat locker before carving it, I have found that 27 days is ideal. This will help tenderize the meat by having it stretched out and relaxing the muscles, to give you the best possible final result.

The rump and porterhouse are firmer cuts, and the rump in particular can be a bit tougher and chewier than the rest, and you will find a strip of fat at the top of each of these steaks, which will help flavour and tenderize the steak during the cooking process. Both these cuts I would recommend eating rare to medium-rare (I will discuss steak doneness a little later).

Meanwhile the scotch fillet will come very nicely marbled with fat throughout, and can usually be distinguished by a C-shaped piece of fat close to one side. Due to the marbling it will be very tender and full of flavour (however if you’re on a diet it may be one to avoid for now), and I recommend eating it medium-rare to medium.

The eye fillet is the most tender cut of beef, and will normally be free of fat, although this also means you may need to do something extra to add some flavour to it, the most popular way being to wrap bacon around it during cooking, so the fatty flavours of the bacon are absorbed by the steak. This is my personal favourite steak, and is best eaten medium-rare to medium.

Lastly we come to the T-bone, which has both the eye fillet and porterhouse on either side of the bone, and will get its flavour from the strip of fat on the outside of the porterhouse. I recommend eating the T-bone rare to medium-rare, though it can be tricky to cook evenly due to the bone in the middle.

Once you’ve decided which cut of steak you will be eating, you need to work out how big a piece of meat you want. A normal-sized steak is generally around 300g for a good-sized meal, however it could range anywhere from 150g up to 1kg and even more! The size of your steak will become important later when you want to cook it to a particular doneness. For example, two different rump steaks could quite easily weigh the same amount, yet be completely different shapes, sometimes they can be wide and flat, and sometimes short and thick, depending on what part of the rump the steak was cut from. Choosing the size of your steak and the shape go hand-in-hand, it’s best to have a thicker steak for a rare or medium-rare steak, and when you want a medium-well or above thinner is better. This is so it doesn’t take a long time for you to cook, and you can still have a juicy steak without burning the outside.

Now let’s just get away from the steak for a minute and think about what you’re actually going to cook it on. Ideally you should have a chargrill, one that sits on an angle, and has enough space underneath the flame to have a tray that you can put a small piece of wood on. What I personally prefer is mesquite wood, which comes from the USA, and the best thing to do is to soak it in water for a couple of hours before cooking. This will help the wood give off its smoky flavour rather than just burn away, and it will also last longer, usually for at least a couple of hours.

I mentioned earlier that if possible your grill should be built on an angle, sloping up towards the back. As you know, heat rises, so naturally you should find the hottest part of your grill at the back, and get slightly cooler closer to the front. Most grills and hotplates in general will have certain “hotspots” that you will need to find for each one to work out the bests places to position your food when cooking. Once you’ve used a particular grill a couple of times you should find it quite easy to figure out your favourite spots to cook on. The combination of knowing where your “hotspots” are and using an angled grill will make it easier to find the best position to cook your steak. If you don’t have a chargrill to use and you have a flatgrill or a hotplate instead, I would recommend not cooking your steak entirely through on the hotplate, particularly for medium or above, seal it on both sides then place your steak on a tray and finish it off in an oven. Otherwise all you will do is burn the outside and lose all the moisture and juiciness from your meat.

The other element to consider is how you would like your steak cooked. In general, a well-done steak should be placed at the back, a medium steak in the middle of the grill, and a rare steak at the front. Obviously, this leaves medium-rare between the front and middle, and the medium-well between the middle and the back. In some situations you will need to adjust this slightly depending on the size and shape of your steak, a big, thick rump may need to be pushed a bit further up the grill to cook properly, while a thin and flat porterhouse might be best kept a little closer to the front to avoid overcooking. Your steak positioning will come down largely to personal preference and a bit of practice and experience with your grill.

Now that you should have worked out where on the grill you will place your steak, you’re almost ready to start cooking! What you need to consider now is how you will season your steak. You may not want any seasoning, that’s fine, go right ahead and start cooking. If you wish to use salt and pepper, I would suggest waiting until one side of your steak has been sealed before sprinkling any on, as salt has the tendency to leech out some of the moisture from your meat. My preferred method of seasoning is to get a really good steak seasoning spice and generously cover both sides before placing your steak on the grill. When you do place your steak on the grill, if you are going to have a rump or a porterhouse, make sure you place the strip of fat at the top, so as it cooks the fat will melt and drip through the steak, adding extra flavour to your meat.

The process of actually cooking your steak is quite simple, but there are a few key things you need to know to get the best result. Firstly, the advantage of using the chargrill means you can have nice cross-markings on your steak when it’s finished, which looks fantastic for presentation. To achieve this, your steak will need to be turned three times, the first time straight over itself, then on the second turn spin it around 90 degrees so the lines from the grill will cross over each other and make little brown squares all over the steak, and then the third and final turn will be straight over itself again. When you’re finished the steak should have cross-markings on both sides, and you can choose whichever side looks best to serve facing up.

What you should find if you have got the grill positioning right for your preferred doneness, 3-4 minutes in between each turn should have your steak turn out just the way you like it! (If you are cooking your steak bleu, you only need to cook it for 3 minutes on each side in total, just enough to seal each side basically).

This is just a guide to work by only, as each grill will produce slightly different results, but definitely the most important stage of cooking your steak is knowing when it is at the exact doneness you would like. This can sometimes be a little tricky, but there are a couple of methods for testing your steak without needing to cut into it. The best method to use when you’re just starting to learn would be what I call the “thumb test”. Hold your left hand out open and relaxed, and press the flesh of your left thumb with your right index finger. It should feel quite soft, and this is how a rare steak should feel when you press it with your finger.

Now lightly touch your left thumb to your left index finger, and press the flesh of your thumb with your right index finger. This is how a medium-rare steak should feel when it’s ready. Next, lightly touch your left thumb to your left middle finger, and pressing the flesh of your left thumb will feel like a medium steak when it’s ready.

Touching your left thumb to your left ring finger will make the flesh of your left thumb feel like a medium-well steak, and touching the left thumb to your left little finger will make the flesh of your thumb feel like a well-done steak. Try this out as a guide to get you started, and as with all things, practice and experience will help you hone your ability and instincts to know just when your steak is cooked to perfection! And just as importantly, make sure you get feedback from every person that you cook a steak for, this will make your progress go much faster. As they say, “feedback is the breakfast of champions!”

Another method to use, which can be a little bit sneaky, is if you can see into the middle of the steak at the edges to see what colour the middle looks like. This works really well for a scotch fillet, as you can gently pull away part of the meat right where the C-shaped piece of fat is without damaging your steak, and see if the inside is red, pink or grey.

Now I will explain to you each doneness, so you can work out how you would like to cook it and so you know what to look for when it is finished.

I will start with bleu, which is basically just sealed, is still very red in the middle, quite mushy to the touch, and will feel a little cool inside, only slightly warmed.

Rare is red in the middle from edge to edge, a little mushy, and will just feel warm inside. Medium-rare is red in the middle and pink at the edges, and will feel warm inside. Medium is pink in the middle from edge to edge, feels tender to the touch, and will be warm to hot inside. Medium-well still has a quarter in the middle that is pink, and will be grey at the edges, feels quite firm and is hot inside. If you plan to cook your steak medium-well or above, I would suggest you could speed up the cooking time by using a steak weight to place on top of your steak. It should be shiny silver and kept clean, and what will happen is the heat coming up from the flames below will be reflected down on to the top of the steak so it cooks on both sides. Make sure if you use a steak weight that you only place it on your steak after sealing one side so there is no chance of cross-contamination.

Well-done steaks are grey throughout, no pink at all, quite firm, although can still be juicy, and is very hot inside. Very well-done steaks are grey throughout with no pink at all, very firm, very hot, and no juices whatsoever. You can also get your steak cooked Pittsburgh, which basically means charring the outside so it is burnt while the inside doesn’t need to be completely cooked. For example, if you want to have your steak Pittsburgh-Rare, you could char the outside, and the inside would be red in the middle from edge to edge. To do this you will need some oil or butter, I personally use lemon butter just for the flavouring, and drizzle some over the steak until it drips onto the flames underneath. Your goal here is to build the flames up so they are licking at the steak and will cook the outside much faster than the inside.

CAUTION! Be very mindful of how much butter you use, make sure you have fire safety equipment, and if necessary that you have adult supervision. Do not do this if you do not feel comfortable working with large flames, it can be very dangerous if something nearby catches fire, so please be very careful if this is how you would like to have your steak cooked.

Everybody has different preferences when it comes to their beef, but I would urge you to try each different way so you can work out for yourself what’s best for you. Many people fear the sight of blood coming out of their steak, if you can work up the courage to try something new for yourself, who know, you might find you really like it! I personally eat my steaks medium-rare, and would like to take this opportunity to mention that once your steak starts getting to medium-well and above, you really lose a lot of the nutritional benefits of eating beef, so I would recommend not cooking your steak any more than medium, but obviously that is a choice that is entirely up to you.

Now all that’s left to do is to serve up your perfectly cooked steak, there are many choices of sides and sauces, far too many to list here. I always love it with a creamy mashed potato and seasonal steamed vegetables, and my favourite sauce is mushroom sauce. If you have the time the best sauce is made using beef bones, cooked off with a little tomato paste, then make a stock by boiling the bones in water with some celery, carrots, onion, leeks, bay leaves and peppercorns. Simmer it for a couple of hours until it reduces about three-quarters, and then remove the bones and vegetables. Add some red wine and port, and reduce it down to about half of where it is now, until it starts to thicken with a nice consistency. From here you can add some sliced mushrooms, or peppercorns if you prefer, and even add a little cream if you like as well. This is very time consuming to make the jus (rich beef gravy), but if you can do it you will find it well worthwhile. One other little tip I have for you is to brush a small amount of lemon butter over your steak before saucing it, this will keep your steak very juicy and tender.

I hope you enjoy cooking and eating many steaks in the future, and make sure you go out and impress your friends with your newfound cooking skills!

Mick Reade is a chef from Australia who has been cooking in commercial kitchens across the country for over 10 years, and has been helping teach others how easy it can be to cook great tasting and healthy meals, for more information please visit http://www.alleasyfoodrecipes.com

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The Best Pet Products For Your Pet

The love for pets pushes their owners to try to do everything possible to keep them healthy and fit. The best pet products from the best pet supply stores are needed and a lot of research has to be done to offer the right care to those animal members of the family.

Although not a primary concern for many (because they are not aware of the existing dangers), pet nutrition plays an important role in the care of an animal. Many pet owners go to a pet supply store and buy pet products, but they are not always very careful. They sometimes make mistakes by buying canned food and thinking that it is equivalent to meat. Feeding their pet with that food every day is not a good idea, because it may contain toxins and preservatives that can harm their pets. Some of them are dangerous even for the owners. So, when you decide to buy food for your pet, be very careful and avoid those containing organophosphate pesticides (Ops). The seven OPs that must be avoided are: hlorpyrifos, dichlorvos, tetrachlorvinphos, malathion, diazinon, phosmet, and naled.

The ideal food for a pet is the one made at home and combined with several vitamins bought from a pet supply store. But in many cases the owners do not have the time to prepare the food themselves. Luckily, there are some alternatives such as ready-to-eat freeze dried and frozen materials or raw meals. Pets will just love this kind of raw food. These food products have supplements and can be a good substitute in case you can’t feed your dog with bones for example. They can also be found in any pet supply store so there is a double advantage: they are nutritious and easy to buy.

One must give special attention to the pet supply store from where you buy the food. A pet supply store situated in a good area can provide food of higher quality and the risks of this food being expired or rotten are substantially reduced. Of big importance is the producer of these food products. Some of them may seem a little expensive, but, in most cases, they are better than cheaper products. Made from natural food (for example from chicken raised without steroids and hormones) and containing important vitamins, fats, minerals and fatty acids, these products are important for the health of your pet. The assistance offered by the employees of your pet supply store is also very important in deciding what kind of food is suitable for your pet.

If you are not satisfied with what you found in different stores or you just don’t have the time to search, the internet is a very good alternative. You can look for advice regarding the best food and the best pet products and find out that everything can be available very quickly at the push of a button. Buying for your pet online is very easy. All you need to know is what kind of food you want and then start filling your cart. If you are unsure what kind of food or other pet products are good, just use an internet search engine and type “pet products” and you will be given a list of websites that offer pet products. They will help you find out more about the food suitable and also other important advice regarding the health of your pet.

Online shopping for your pet doesn’t refer only to food. It also gives you the opportunity to find other pet products. This kind of shopping gives you access to online forums with veterinarians or food experts. This type of shopping is for those who prefer staying at home with their children or even with their pets than going into a pet supply store. The only major disadvantage in online shopping is that you can’t see the products with your own eyes until they are delivered. In some cases one can be disappointed by the delivered pet products. In a pet shop, products can bee seen and no surprises can be expected. However, if a surprise can occur in a “live” store, you won’t be able to detect it right then and there. The expired products will surely affect your pet. This is why online stores are better.

The time of delivery is also very important in the case of online shopping. If bought from the nearby area, the products are delivered immediately and help save time for searches and bargains. The search is a lot more pleasant because it is done from the comfort of your own home. But, if the pet products are ordered from a different area, it can take some time until they are delivered. Then there is the problem of shipping fees which are cheaper if the pet products are purchased directly from a pet supply store. However, online shopping saves time and a lot of headaches.

In many shop, especially on the web, there are a lot of special offers for pet products. Although they are appealing, the owner must be very careful if he wants to buy a large quantity of food or other pet products. The expiration date needs extra attention. One must also check the products to find out if they are OPs free and in case of some pet products, such as leashes, he must make sure that they are not dangerous for their pet and for the other members of the family.

If you’ve decided to buy online for your pet, be sure you can find hundreds of pet products and lots of advice for pet owners. There is a lot of information available. Pictures together with pet products that have a very friendly design will make your online visit a delight. If you are not satisfied with your findings, you can always use the internet search engines and look some more for the perfect pet products. You will eventually find exactly what you want.

If you donÂ’t know what the best Pet Products are or what Pet Supply Store to choose, donÂ’t worry! YouÂ’ve found the right place to start looking.

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How Your Pink Tennis Purchase Puts Cancer Charities In The Black

Choose Your Pink Tennis Gear From A Respected Brand

If you like tennis and the color Pink, you can now indulge yourself in some superb tennis gear from a select group of top sporting brands, and help a deserving pink ribbon tennis charity into the bargain. The Pink Ribbon symbol has grown rapidly in popularity and appears on a wide variety of sporting goods, especially golf and tennis. Companies using the ribbon on their product lines promise to pay a percentage of profits or a fixed amount to one of the Pink Ribbon Breast Cancer charities for an agreed period. Though it’s true, that some companies have jumped on the bandwagon, as much in an effort to increase sales as to give to charity, most pink tennis products are supplied by some well known, well respected household names like Wilson and New Balance.

Wilson Give Cancer Sufferers The ‘Hope’ To Overcome Their Illness

Perhaps the best known range of charitable tennis gear is the ‘Wilson Hope’ selection of pink tennis shoes, bags, tennis balls and other tennis accessories. Wilson are at the forefront of ‘responsible’ sports manufacturers with their eco-friendly methods of production. They aim to minimize any harmful effects their business has on the environment. It’s no surprise then, that they’ve embraced the chance to make a positive contribution to the many lives that are damaged every year by this pervasive illness. The ‘Hope’ refers to empowering sufferers to believe they have both the will and the way to conquer their illness. Wilson are noted in the world of tennis for supplying high quality tennis racquets, tennis bags, apparel and shoes to some of the world’s best players like Roger Federer, the Williams sisters and Justine Henin, and some of the world’s finest tennis balls to tournaments like the US Open.

Wilson Pink Tennis Products Deliver Both Style & Performance

Their iconic three racquet ‘Wilson Hope’ pink tennis bags and single racquet backpacks are about the most stylish that money can buy. If you also use a can of the Wilson Hope Extra Duty Pink Tennis Balls for Your Tennis Game, you’ll be making a very powerful statement about your concern for ridding the world of Breast Cancer, whilst encouraging others to take up the cause, and at the same time giving to vital income to charities keen to help anyone affected by the disease. If you’re a woman who really wants to ‘push the boat out’ for Wilson’s chosen charity, The Breast cancer Research Foundation, a pair of Wilson Tour Vision Lady tennis shoes will also benefit the charity and equip you with leading edge tennis shoe technological excellence to rival any on the market, (and they look pretty good too!).

New Balance Are Long-Haul Partners In The Race For The Cure

Speaking of pink tennis shoes, ‘New Balance’ are no slouches in this department too. They’ve been giving money to Breast Cancer Research since 1989. They actually supply the ’760′, the official shoe of the Susan G Koman Race For The Cure, a long established annual walking event in the US to raise funds and awareness for Pink Ribbon Cancer Research and The Susan G Komen Foundation. Susan’s brave fight against cancer ultimately led to the creation of the Pink Ribbon symbol, when, so impressed with her sister’s selfless desire to help others better cope with Breast Cancer during her own fight for life, Nancy decided to carry forward her sister’s wishes on her death. This led to The Susan G Komen Foundation and the ‘Race For The Cure’. During the 1990 Race for the Cure, a handful of participants wore pink ribbons and a few were handed out by the Komen Foundation. Next year, all the walkers were given a pink ribbon to mark their participation. The symbol spread quickly across the United States with the involvement of Self Magazine and guest writer, Evelyn Lauder’s decision to distribute a pink ribbon at all Estee Lauder’s cosmetic counters around the country. Apart from cutting edge athletic shoes, New Balance produce some sporty tops, pants and socks advertising the pink ribbon and your support for the cause. All articles in their ‘Lace Up For The Cure’ Collection will benefit the Foundation by 5% of the retail price. They guarantee at least $500,000 per year.

Reebok, Under Armour And Brooks’ Pink Crusades

Other important brands helping Pink Ribbon charities include sporting shoes and apparel manufacturers Reebok, whose ‘In It To End It’ campaign should provide up to $750,000 for the Avon Breast Cancer Crusade. Top fundraisers during the operation will be rewarded with custom Reebok apparel. Two other notables are ‘Brooks’, with the ‘Brooks For her’ collection, donating 6.25% of the retail price to three worthy Breast Cancer Charities: the ‘Young Survival Coalition’, the ‘Making Memories Breast Cancer Foundation’ and the ‘Fred Hutchinson Cancer Research Center’, and ‘Under Armour’. This rapidly growing American company is fast making a name for itself producing high performance sports apparel, and now has it’s own ‘Power In Pink’ collection to benefit Breast Cancer Charities.

‘Think Pink’ To Help Reduce ‘Pink Abuse’

Though all these charities work hard all year round to benefit Breast cancer Research, October is the month earmarked to draw maximum exposure to Pink Ribbon events. You’ll no doubt notice the ribbon on many products as you shop, not just on sporting goods, but if you’ve time, try to dig a little deeper into just how much of your money will actually benefit which charity, and for how long? There’s been concern recently, due to the proliferation of Pink Ribbon products, that not all Pink Ribbon campaigns are as beneficial as others. The ‘Think Pink’ initiative aims to highlight ‘Pink Abuse’, where campaigns end prematurely though the product is still being sold, where campaign costs outweigh the benefits and where some companies promote Pink products yet are involved in the manufacture of others where carcinogens are used. Don’t worry too much – even an under performing Pink Ribbon product is likely to benefit cancer charities to some degree, but if you have a few moments to spare, just check the percentage of the sale price earmarked for the charity, how long the campaign lasts, and which charity will get the funds. If this isn’t immediately clear, move to the next product, because as with most things in life, transparency goes hand in hand with honesty.

Cheri Britton is the editor of ‘Women’s Tennis Apparel’ and ‘Ball Machine For Tennis’. In her tennis fashion and clothing website, she reviews and showcases the latest styles in tennis dresses, skirts and skorts, women’s tennis bags and shoes. She highlights in particular the tennis dress worn by the best women players on the WTA tour, and has an special fondness for the designer tennis clothing of Stella McCartney for Adidas.

Her new tennis ball machine website is devoted to comparing these mini mechanical devices with regard to price, portability, useability, features and suitability to the individual owner or buyer. Quality manufacturers such as Lobster, Tennis Tutor, SAM. Playmate and Wilson produce a range of models to engage the tennis game of beginners through to professional tennis players. The right ball machine will quickly take your tennis to a higher level, at a time place and frequency of your choosing. Oh, and tennis machines are great fun and fantastic for your fitness as well!

On the odd occasion she’s not working on her websites, Cheri watches more tennis than is good for her, reads, visits places of historical interest and beauty, and relaxes with a pint or two of real ale (or something stronger!)

Article Source:
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Win New Customers Repeatedly/Inexpensively, Using YOUR Public Speaking For Business Marketing System

Preview: Boost Your Business Marketing! Speak Professionally. Inexpensively Attract New Clients/Customers. Tested And Proven System. Get repeatedly invited, acknowledged – and even paid – as an “expert-who-speaks”. Market your products, services or yourself to numerous potential individual or group clients at once. Step up to Smarter Business Marketing(TM). This article tells you how.

Preamble

The ideas I share in this article are based on personal experiences I have had as an entrepreneur, and strategies/techniques I have developed as a result, to help me achieve my goals. Basically, I use them every now and then depending on whether I assess a particular situation or opportunity to have “good business selling potential”. They are not designed to be immediately applicable to every situation, which is why I suggest you think of ways you can adapt them to suit your unique circumstances and/or needs.

How Effective Are You At Speaking Before Important Persons Or Large Audiences About Your Business?

Do you worry or become anxious when you have to speak one-on-one with an important person or before large audiences? Do you have to market products or services to NEW people daily? Do you dread having to make those cold calls to their phones, offices or homes to try making the sale? Are you looking for a proven technique to help you increase your success rate in speaking convincingly to people AT FIRST CONTACT/MEETING?

As a serious minded business owner, you will know that successfully creating (adequate and continuous) awareness about your products/services can be quite a challenging task. I have certainly found it to be so, on a number of occasions! But, I have also always been a person with a passion for problem-solving and process simplification.

To put it another way, I am perpetually on the lookout for cheaper yet more effective way(s) of doing anything I do. My “search” eventually led me to develop for myself – about 4 years ago – what I have called the “Public Speaking for Business Marketing system(PSBM)(TM)” which is designed to enable me cost-effectively boost my marketing efforts when speaking to potential (individual or group) client audiences.

This article offers street-smart, tested and proven strategies you can use to equip yourself to succeed more often in making good and lasting impressions through WHAT YOU SAY and HOW YOU SAY IT(i.e. your communication skills) – especially at formal events like interviews, presentations, business meetings etc.

Speaking Effectively Is Important For Your Business Marketing Success

In doing your business marketing, you will find that sometimes you are required at some stage to have a one-on-one meeting with a prospect, who will want to hear from you exactly how you think your product or service will benefit him/her. In some cases the individual you have to speak with could even be representing a larger group of people, and your ability to CONVINCE him/her that you have something the group or organisation needs could win you an invitation to do a presentation to the larger group of decision makers – taking you closer to making the sale you want.

In essence, when I speak here about speaking effectively in public, I refer to both situations i.e. one in which you have to speak with an individual and that in which you have to speak to a group of people, or indeed a large audience.

Without taking the pains to think carefully through and articulate the key benefits of what you have to offer, in a way that you can SAY it to those who need to hear it, you are likely to STRUGGLE to convince your individual or group audiences that they need your service or product. Potential buyers tend to develop cold feet when the seller they are considering is unable to give them CONVINCING arguments/reasons to go ahead and buy, or make enquiries about buying from him/her.

What Is The Public Speaking for Business Marketing System(PSBM)(TM) About?

What I have called the PSBM(TM) is a “customisable” combination of innovative techniques designed to enable business owners/entrepreneurs/self-employed professionals cost-effectively boost their marketing efforts by speaking professionally to potential client audiences.

There is one key objective of developing/using a PSBM(TM) system: to promote a significant increase in the level of awareness about the speaker/marketer’s products and/or services. Another is the generation of continuous streams of patronage from existing – and new clients. These and more can be achieved, using this system, typically at a fraction of conventional marketing/ advertising costs.

The system will typically have two aspects:

a. the Public Speaking aspect

b. the Street-Smart/Electronic Marketing Strategies & Techniques aspect.

Used together, practically anyone can successfully boost his/her business marketing efficiency and effectiveness.

Who Needs To Use Public Speaking For Business Marketing(PSBM)(TM)?

Virtually every business owner is likely to have need for a cost-effective, long-term and comprehensive system like this. One that enables you to keep prospects and clients “thinking” about what you can do for them for “longer” periods – thereby increasing your chances of getting contacted by them, so you can “close” the sale.

As the preview to this article proclaims, if you can find a way to repeatedly speak professionally – in your areas of PROVEN expertise – to potential client audiences, you stand a good chance of continuously generating new business for yourself. This will happen as a result of increased awareness about, and interest (in you and/or) your services/products – which would have been triggered by your speaking activities.

How Using Public Speaking For Business Marketing(PSBM)(TM) Can Help You

“Whether you’re selling (products), services or yourself, Public Speaking is a great way to market yourself to a lot of potential clients at once ..(and) drum up new business” – Robert Dickman (Highly sought after Hollywood performance consultant, who was once asked – in year 2000 – by Time Magazine to rate the public speaking abilities of America’s Presidential candidates at the time.)

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Going by what I have said so far, it becomes obvious that your ability to speak effectively can yield at least two benefits:

(1) Stimulate prospects’ interest and consequently generate sales leads.

(2) Help you win MORE (sometimes even paid) speaking opportunities & new clients.

Since the ability to speaking convincingly to your prospective buyer about what you have to offer is so important to generating sales leads or closing sales, I believe it only makes sense to LEARN how to speak MORE effectively in a way that makes the above – and more – happen on a regular basis.

How/Where Can You Find Business Marketing Speaking Opportunities?

1. During your routine business marketing visits – or meetings/appointments – with individual/groups decision makers, This would be a typical one-on-one or small group situation.

2. By writing and sending out letters(or even e-mails) to decision makers introducing yourself and stating that you offer such and such talks, keynote speeches. You would make it known that you are available to speak at conferences/events/meetings/retreats etc organised by individuals or groups fitting our target audience profile.

The second opportunity offers potentially greater rewards because YOU would have been invited by them, meaning(unlike the first opportunity which is a “cold call” situation), the audience is MORE likely to be interested in what you have to say – and sell. In addition, many individuals and groups fitting your target audience profile are likely to be LOOKING for “experts” or “specialists” to deliver “talks” or “keynote speeches” at their special outings or corporate events. Your chances of making even greater marketing impact would therefore be boosted since you get to speak to a large number of potential “buyers” all at once.

But you have to make a success of the speaking outing first – and giving a good speech is only a PART of it! Learn why I say so below.

You Don’t Just Need A Speech(es) – You Need A SYSTEM!

It’s not just knowing how to speak and then going out to do so. Having a PSBM(TM) goes beyond that. In ADDITION to being a competent and effective speaker, you will also have in your arsenal other things you will do BEFORE you speak, WHILE you speak and AFTER you have spoken, that will help you achieve the business marketing results you want. It is the combination of your speaking and associated non-speaking actions that constitutes your PSBM(TM) system.

Below, I have listed some key considerations you need to make in developing a PSBM(TM) system that works for you. It does not cover every possibility – you will have to think through what needs to be added, modified or removed completely.

1. How can I learn to (write and) deliver speeches that will help me market my products, services or myself to potential customers/clients?

2. How will I get myself repeatedly invited as an “expert-who-speaks” by my target audience?

3. Is it really possible for me to get PAID as a “speaker/educator”? – and if it is, how exactly do I go about making that happen?

Suggestions: Recognised paid speaking professionals, like Burt Dubin, offer a Speaking Success System(http://www.SpeakingBizSuccess.com) that guarantees you success in the speaking business or your money back. That is of course if you really want to make speaking another dimension to your business offering(I say why not?!). Alternatively, enroll for a Public Speaking training programme at a reputable outfit. Questions you have will be answered there.

Then there is a compulsory assignment: Get yourself a copy of Dale Carnegie’s book: How TO Develop Self-Confidence & Influence People By Public Speaking AND read it over and over again, till you can virtually recall what is written on the next line while reading the preceding one. It’s an excellent book that teaches the art of public speaking in a manner that makes it REAL for the learner.

4. How do I successfully convert enquiries generated through my public speaking activities into new business/patronage?

5. What can I do to reduce the effort it would take to do all the above, so it doesn’t tell on my ability to run my business?

Suggestions: Always use low cost business marketing techniques – both offline and especially on the Internet. Prepare Edumercials (Educational Commercials) about your products or services that will be made available as printed handouts – but preferably as downloaded documents from your website, which you can invite the audience you speak to, to visit your website to request using a contact form(to which you will link follow-up autoresponders as appropriate).

Your website can do so much work for you here. It provides a very cost-effective medium through which to capture prospects. Your speaking outings, and business cards, etc that you give out to those who ask will drive traffic to your site -since you WILL have invited the recipients/audience to visit your site and get say your free report on a useful/interesting topic.

Your free website newsletter(weekly, or periodical) would ALSO be on offer for subscription by your visiting prospects, and through it, you would stay in touch with visitors and even get them to invite friends to join too, because they’re getting useful tips from you!

Convert speeches you deliver to articles and special reports, then offer them for publication online to ezine owners and free submission websites. Make sure to indicate the article is based on a speech you delivered at so and so event, since that adds to your credibility as a recognised authority on the subject. If you have not been invited to speak before, the quality of your articles- if good – can eventually influence decision makers to invite you. Just make sure that by the time they do, you have fully prepared yourself to make a success of the opportunity. In certain cases, you may discover that your writing reputation has preceded you so well, that THEY will be the ones asking you what your speaking FEES are! So, make sure you have THAT already worked out before they ask! :-)

“Luck is what happens when preparation meets opportunity” – Unknown

What You Need To ALWAYS Remember!

PLEASE NEVER FORGET THIS: You can use your PSBM(TM) system on individuals as well as on small groups or large audiences. In short, you should use your PSBM(TM) system in EVERY business marketing situation that you find it appropriate or relevant.

Of course, since speaking to more than one person offers better potential returns, you would do well to seek opportunities to make that happen more often – hence the need to announce your availability to speak on your area of expertise in as many appropriate places as possible.

The important thing is that you make sure you deliver your intended marketing message in a way that makes those who listen to you, and who fit your your target audience profile(NOT everyone will), readily recognise a need for your products and services, and willing to take action to get it by contacting you for details etc. If you can do this, your PSBM(TM) system can be correctly judged to be working well!

Summary

Business marketing is primarily about getting yourself to the top of your target customer’s consciousness and staying there for as long as necessary to make him/her “buy”. It’s a game of percentages. You can expect maybe ZERO to say 3 of every 100 persons exposed to your marketing to give you a chance to “sell” to them. That does not mean ALL of them will buy. Which is why you need to market FREQUENTLY and to as many pre-qualified prospects as possible: which means plenty of WORK for you!

Adopting a system that takes the work out of your business marketing is sure to dramatically transform the way you do business for the better. It will forever alter, positively – and powerfully – how your existing (and prospective) clients/customers see you – including the ones that do not buy from you(at first).

Why not relieve yourself of the stress of unraveling the marketing dilemma that plagues most business owners today? Develop and start using your own Public Speaking for Business Marketing(PSBM)(TM) system. Take the decision to Step Up To Smarter Business Marketing(TM(TM) today..NOW!

Self-Development/Performance Enhancement Specialist – Tayo Solagbade – works as a Multipreneur, helping individuals/businesses develop and implement strategies to achieve their goals, faster and more profitably.

WANT TO LEARN HOW TO DEVELOP YOUR OWN PSBM™?

A comprehensive Acrobat PDF E-book(which can be printed/bound in physical form) that details everything you need to know to successfully develop and start using your own PSBM™ system can be personalised for, and delivered to YOU. Just fill/submit the request form (stating any needs and interests) at http://www.spontaneousdevelopment.com/contact.htm

Article Source:
http://EzineArticles.com/?expert=Tayo_Solagbade

Top 100 Advantages of Blogging – Why You Should Blog?

1. Use blogging as a tool to be kept updated and in the latest developments and products of your field.

2. Blogging helps in adding fresh relevant content to website which search engines like.

3. You can build up your business creditability with the help of blogging.

4. A blog is a great tool to help increase your customer base.

5. Get free and fresh content with the help of comments that are made in blogs. This can be like User-generated content or UGC.

6. Create and establish a brand and brand awareness with blogs.

7. Help build trust between you and your readers and customers through blogs.

8. Enhance your website effectively and cheaply with the help of a blog.

9. Blogs are an easy way to establish two way communication and social interaction.

10. There is a higher and better chance of getting viral over social media sites with the help of a blog.

11. People generally consider reading a blog much better because of their non promotional tone and informative nature.

12. Blogs give you an easy way of approving comments before posting as against to social media sites where you have very little or no control at all.

13. Create more targeted traffic to your websites through search engines using blogs.

14. Blogs help to save time as visitors find many answers to their questions there.

15. Rumors about a business can be clarified through a blog.

16. With a blog, you not only become famous, but also gain power which you had never experienced.

17. Blogs have a huge part in SEO. Blogs are loved by Google and other Search Engines.

18. With the help of a blog, the Google PR of your site is enhanced.

19. Blogs are a great means of increasing potential traffic to your site.

20. Develop free PR for your business with a blog.

21. Blogs are great for creating returning targeted traffic.

22. The interactive nature of blogs makes people choose blogs over websites for links.

23. Remember that blogs consist mainly of text; and in SEO, text is king.

24. The comments posted on your blogs can give you better business ideas and tricks for your business.

25. Use blogs to express your thoughts. You can also use the blog to exercise your freedom of speech.

26. You can share whatever knowledge you have using a blog.

27. You will be considered an expert in your field because of a blog.

28. Use the help of RSS and links in getting targeted traffic to your blog.

29. Maintain public relations and relations with the media through your blog.

30. When compared to normal website pages, spiders tend to crawl blog posts more frequently.

31. Blog is a great means of creating a buzz or voice of mouth advertising.

32. Use the blog as a foundation for the content of a book.

33. Develop your business with the help of your blog.

34. Remain connected with people 24/7 with a blog.

35. You get new visitors and potential clients with the help of blogs.

36. Blogs are helpful and beneficial to the community.

37. Blogs are used to share company news.

38. Blogs are used as a communication link between employers and employees.

39. Blogs indicate that you are an easily approachable entity.

40. Keep in touch with industry leaders through blogs.

41. Use blogs in educational marketing, where you show how your services and products can be used to solve customers’ problems.

42. Blogs maintain convenient internal communication to share information in a company.

43. Find out more about your customers and clients’ needs through blogs.

44. Use blogs to create an online community.

45. Blogs provide easy communication with clients.

46. Talent is easily found with the help of blogs.

47. Blogs are used for getting back links.

48. Use blogs for getting internal links.

49. Blogs are regularly indexed by Google.

50. Use blogs to get free links from blog directories.

51. Develop easy and efficient deep linking with blogs.

52. Share any ideas you have on a blog.

53. Use blogs to solve problems.

54. Blogs are used for marketing because of its low overheads.

55. The navigation on blogs is text based, and search engine friendly.

56. The non promotion tone of blogs makes them very easy to link. This makes blogs highly linkable.

57. Use blogs to generate quick feedbacks.

58. A blog is a really great promotional tool.

59. Use blogs to convey authority.

60. You can easily target variety of keywords using blog.

61. Search engines find blogs easy to crawl.

62. Use a blog to let people and clients to get to know you better.

63. The RSS feeds of blogs help in efficient link building.

64. Blogs indicate that you are open, and don’t hide from anyone.

65. Use a blog to increase membership and opt-in lists.

66. Blogs are great for educating and informing people about specific topics

67. You can learn time management and discipline through a blog.

68. Find new partners and experience better networking through blogs

69. Use a blog as a platform for announcing new products and services.

70. Use blogs to reply to queries.

71. Both cultural and geographical borders are overcome through blogging.

72. The long tail keywords in blogs help you get top rankings as blog are mostly hosted on very reliable domains. Blogging give you an excellent platform to target long tail keywords and get top ranking.

73. Generate a niche appeal using a blog.

74. Blogs bring about a more personal connection between yourself and your clients.

75. A blog helps you find jobs and clients quickly.

76. A blog can be easily integrated into a market plan.

77. Get to meet new visitors and buyers through guest blogging.

78. A blog offers increased lead generation opportunities.

79. Learn current trends through blogging.

80. A blog means low cost, better communication.

81. With a blog, you experience reduced emails, calls and inquiries.

82. You can also boost your social life with a blog.

83. Flexibility is an important feature of blogs.

84. The easy web publishing solutions make blogs much easier to set up and maintain than websites.

85. Blogs provide a punctual and important means of sharing information with an audience.

86. With the help of a blog, you can increase your writing, debating and analytical skills.

87. Use a blog to generate money with Adsense and Affiliate marketing.

88. A blog is a great and easy publishing tool.

89. With a blog, you can introduce a human voice or element in a company.

90. Blogs provide a great medium for opportunities and to use as a research tool.

91. You can increase the number of your loyal customers with blogs as it helps you get close with customers.

92. With a blog, you become different from your competition. This is because the medium tends to approach you if you have a blog and not the competitor who does not have a blog.

93. Blogs offer different and varies means of spreading ideas.

94. Blogs are considered a great means of relational marketing. This is because once you post honest and heart felt blogs, you instill trust and respect in prospective customers.

95. Manage your online reputation by using a blog to answer any negative remarks made about you by a competitor. In other words, blogs help you stop rumors from spreading.

96. With a blog, you can easily create more pages which is great for search engines that rank pages and not sites. With a blog, you need not bother about the fitting in of the new pages with design.

97. You can use a blog for recording all your past experiences and thus, start a sort of history about yourself.

98. Blogging is fun. Blogging is something everyone enjoys doing.

99. It has been proven that blogging offers some medical and psychological benefits like better memory and sleep and fast healing after a surgery.

100. After creating quality posts like this one, you develop a feeling of satisfaction.

For further information, please visit SEO Consultant Specialist’s Website

Abdul Hayi Mansoor
SEO Specialist and Article Marketer

Article Source:
http://EzineArticles.com/?expert=Hayi_Mansoor

Are You Looking For a Second-Hand Farm Tractor For Sale?

If you searching for a used tractor, then you are in luck. This report,secondhand tractors from makers such as Claas, Fiat, Kubota, New Holland, Fendt, Fendt, Massey Ferguson, Massey Ferguson, Zetor, Kubota, Case IH, New Holland and the many other smaller manufacturers.

If you are searching for a part used tractor for sale, it is critical to understand what you are searching for so that you can select the ideal tractor from the huge number of farm tractors that are being sold.

There are very much of different options that you need to take into consideration as you are looking for a part used tractor for sale. When buying a secondhand tractor, begin by drawing up a job list you expect the fuel-powered workhorse to perform, and let that be your guide. Given your specifications, we can guide you as to which secondhand tractor will best power the implements needed to do the jobs under your farm conditions. Invest in a little more horsepower than your job list demands. If you purchase the bare minimum horsepower to operate the implements routinely used, your secondhand tractor will be in a constant state of strain and more likely to fail.

It is essential to consider the horsepower of the tractor when you are searching to purchase a tractor. It is very critical to get a tractor, which has a strong enough engine to do what you will require them to. There is a very wide range of farm tractors that are available and this also means that It is very crucial before you purchase a tractor that the tires have the correct tread on them for the purpose that you require them and also to ensure the tractor has not passed its useful working life. If the second hand tractor for sale that you buy has a little has visible signs of not been looked after on them then this is something that you will need to spend money on the future. It’s well worth it taking the time to ask a tractor mechanic how much wear and tear still remains on the tires.

Engine hours should be your first priority to investigate. Most farm tractors are capable of having a low-maintenance working life. If you have been around tractors for any length of time you would be able to gauge how much working life is left in the tractor. engine life in terms of number of hours worked is the main driver of the value of the tractor, the key thing to remember you use more hours equals lower price. The next big thing to consider is each of the tractors for sale. If you are trying to choose between two tractors of the same age you should take into account the amount of working hours and the tread on the tires. It’s a good idea to recognize the working history of the tractor and the kind and variety of work has been engaged in as this is a key indicator to how reliable your tractor will be in the future.

The popular makes and models of tractors attract an awful lot more attention than the less well-known ones which is often reflected in the end price. Some tractors attract people because they are renowned for their quality and reliability. It is very essential to check with a tractor specialist about the makes and models, which may be best for the purpose that you are requiring a tractor.

Finally the cabin is a bit like your office critical to make sure that it will be a comfortable place for you to work. The cabin should be comfortable and the controls should be easy to operate. There are now a lot of tractors cabins, which have air conditioning and a lot of other features.

Patrick Malloney is an established net entrepreneur who has launched YouTractor.com which offers used tractors for sale and 100 of videos of second hand tractors for sale and modern huge horsepower tractors.

Article Source:
http://EzineArticles.com/?expert=Patrick_Malloney

The Great World Of Tennis: Benefits And Facts

Tennis is a world known sport since the 1800s. It originated from France and has become widely known in Europe although the sport has been known to have existed in the 12th century, but without using Tennis Racquets. Today tennis grand slam events the US open, French Open, Australian Open, and Wimbledon are annually anticipated by tennis enthusiasts.

World renowned players such as Andre Agassi, Billie Jean King, Margaret Court, and Roger Federer are some of the greatest players of all time for they each have won multiple Grand Slam tournament titles.

Before playing tennis you should be aware that there are some tennis equipment that you will need beforehand, first of all you will need a tennis racquet, especially made tennis shoes, and of course proper tennis clothing.

Because of its grown popularity more and more people are encouraged to join this event, what they do not know is that there is more to tennis than they thought they know. Did you know that tennis is one of the most recommended sports by most doctors? This is right although there are a lot of sports out there keep your body healthy yet tennis remains to be the only one that promotes discipline, as well as physical, mental, and emotional well being all at the same time.

Here are some of the benefits that one could get by playing tennis:

1. It is a proven fact that people who engaged themselves into three hours of tennis every week cuts their possibility of death caused many different natural causes of diseases.

2. A study have also shown that people who plays tennis in good mood have higher chance of winning as compared to angry or depress players.

3. Tennis is also a game that requires mental alertness and strategic thinking which means that you continuously develop new connections from the brain into the nerves and vice versa, which means that even if you grow old your brain continues to develop.

4. Tennis also promotes positivity in terms of personality development.

5. The process of playing tennis promote both aerobic and anaerobic fitness that helps in burning more fats at the same time give your muscles enough time to rest.

The world of tennis has indeed been developed ultimately and because of this development there are more than enough stores worldwide that continuously come up with various tennis equipment to keep players at their best.

It is very important that as you follow the rules you also follow the basic guidelines of tennis in terms of clothing and accessorizing. There are tennis accessories such as sunglasses, that helps you stay in focus even with the sun towering high over you, some people simply miss the ball just because the sun hit them directly into the eye.

Other accessories such as tennis caps, allows you to cover you face from direct sunlight without hassles. Tennis clothing on the other hand are especially made for players to move freely inside the court. Tennis is a great sport but takes courage and determination to be good a good player just like any other sports, except you get more benefits more than anything.

If you are looking for great tennis equipment such as tennis shoes, tennis raquets, or clothing, visit thetennisshop.com.au. They offer the best tennis accessories from equipments to tennis apparels. Everything about tennis will be available to you in just one click.

Article Source:
http://EzineArticles.com/?expert=Daisy_Wilson

Building an AdSense Business With Free Blogs

I feel like it’s about time that I paid back to the community for all of the knowledge and help that I received along the way. Hopefully this post will help you get started in the AdSense business even if you have little or no money to spare but desperately want to try your hand at it.

Normally Google won’t approve AdSense applications for free websites, but there is one exception. So if you’re short on cash for hosting and are eager to get started, you might give this a try.

Blogger.com Blogs

Not long after Google bought Blogger.com, they made AdSense available to Blogger blog owners. Blogger is great because it has an easy interface, Google and Yahoo crawl the blogs quickly, and best of all if you’re broke–they’re free, and Google loves to give out AdSense accounts to Blogger owners. :)

So if you’re looking to get started with AdSense and not spend much money, Blogger is a great way to get started.

Before I talk about how to setup a Blogger blog for AdSense, though, let me tell you what an RSS feed is and how it works. If you already know this you can skip ahead. I make reference to this in the setup instructions, so it’s important to understand.

An RSS feed (as it applies to a blog) is basically a list of all of the recent posts made to your blog. People can use “RSS Aggregators” (software that continually checks up on your RSS feed to see if there’s anything new) to keep up with new posts on your blog. Websites will also want to publish your RSS feed on their sites if your content is good. This gives them fresh content for their visitors. And we all know that content is King in the world of website building.

Blogger blogs come with an RSS feed built-in, and you can use this to your advantage to generate traffic to your blog. I’ll discuss that in a bit, but first let’s get into building the blog.

Create Your Blogger.com Account

Determine Your Blog Topic First

Before you create the blog, you need to figure out what topic the blog will focus on. Think about your skills or hobbies that you’re really good at. You might not be a mechanic, but if you’re really good at working on cars on the weekend, and you love to do it, that would make a great blog topic. Brainstorm your skills and interests to determine what you would enjoy writing about. It’s important that you like to write about it, since you will have to do so to build up the blog!

I will say this: If you have some knowledge on a commercial or industrial topic, this will usually get higher paying AdSense ads. But a hobby blog can do very well also (I know this from experience!).

Create the Blog

Once you have a topic chosen, it only takes about 5 minutes to setup a blog. From the Blogger homepage click the “Create Your Blog Now” link and follow the blog wizard instructions. I won’t get into detail about them because it’s pretty straight-forward, but there are a few points I want to make.

First of all, when you choose your blog URL, make sure that the URL contains the keywords for your topic. For example, if you’re creating a blog about health insurance, “healthinsurance.blogspot.com” is ideal, or “health-insurance” or even “health-insurance-blog” or “health-insurance-12345”. Just make sure that your keywords are in the URL, that will help you be found when people search for your keywords in the search engines.

Also, be sure to pick one of the professional looking templates. I suggest you just pick the plain-white one that is first in the list of templates when you’re creating the blog. Once the blog is created, then click on the “Templates” tab and select one of the nicer ones shown there. I’m not sure why Blogger doesn’t show you all of the available templates in the blog setup wizard, but they don’t.

The Settings Tab.

A discussion of the important points of each settings tab is outlined below.

Basic

On the “Basic” settings tab, set your blog title to the keywords you want to show up for in the search engines. That will help you get ranked.

Give a good, detailed description about the benefits of reading your blog daily. You want to get people to add your RSS feed to their aggregators and websites so you can get traffic, and this will help.

Answer “Yes” to the question “Add your Blog to our listings?”. This will have your blog appear on the main page of Blogger when you make new posts (albeit for a brief period of time), and allow people to search and find your blog using Blogger’s search tool.

One other, lesser known detail about setting that question to “Yes” is that if you set it to “No” Blogger will shove “nofollow/noindex” meta-tags into your blog template header, which will prevent your site from getting crawled or indexed. I believe this was done to fight what Blogger called “spam blogs”.

Publishing

Set the “Notify Weblogs” setting to “Yes”. This will send a notification to Weblogs every time you make a new post. Weblogs is a site that lets people (and search engine crawlers) know when new content appears on a blog. You want the crawlers (and visitors) to hit your pages when you add new content, so be sure this is set to Yes.

Formatting

You can do what you want on this tab–I personally set the number of posts on the main page to between three and five.

Comments

Allow comments unless your blog topic is really controversial and you’re likely to get a lot of flaming (people lashing out at you for what you have to say). Allowing comments is good because it gives more food to the search engines and keeps your blog updating and fresh even when you’re not posting to it.

I usually let anyone comment, and don’t limit it.

Don’t show the comments in a pop-up window, because that will prevent the crawlers from being able to get to the content since it’s javascript-based.

If you’re concerned that people might flame you, but you want to allow comments, enable comment moderation so that you have to approve each comment that is added before it goes live.

If you want to be notified when a comment is made, set the Comment Notification Address to your email address.

Archiving

Set your archiving to daily if you post every day, or weekly if you only post every few days. If you post every day daily is the best way to go, because it gives the search engines more unique pages to crawl and index. More unique content means more traffic to your blog and more clicks on your AdSense ads (I’ll get to adding your AdSense to the template in a bit).

If you don’t do a daily archive (and maybe even if you do), enable post pages so that each post will still have its own unique page even if multiple posts appear on the same archive page. Having multiple posts on one archive page is not a bad thing if you have post pages enabled, since the posts tied all together make for yet another unique page on the blog.

Site Feed

Definitely enable the site feed. If your posts tend to be very short, you might enable full descriptions. But if you have long posts (which I recommend), do not enable the full feed, use the short feed. Here’s why:

If you put the full post in your RSS feed, then the person reading the feed doesn’t have a reason to go back to your blog since they have already read the full post. No visitors to the blog means no clicks on your ads. AdSense has an “AdSense For Feeds” in beta testing, but it’s not open to all publishers yet, so at least for now you need to induce people to visit the blog.

If they can only read part of the blog post, then if they want the whole story they will need to go to your blog. You can plan for this by making sure that your title and the first 255 characters (about the first 50 words) really pull in the reader’s attention. You need to use those first 50 words to make them just have to read the rest.

Also, if your RSS feed appears on websites, you don’t want to give away the farm by showing the whole post. You’re letting websites use your feed so you can get clicks on the posts in that feed and get visitors to your site to build AdSense revenue.

So set the “Descriptions” to Short, write long posts and make the title and the first 50 words count.

The Templates Tab

If you haven’t already picked a nice template from the list, click on the “Pick New” link under the templates tab and select one of the templates that you like and that fits your topic.

If you don’t already have an AdSense account, you can click on the “AdSense” link and apply for one straight from the blog instead of having to go to Google.com to apply. That’s how badly Google wants Blogger blog owners to use AdSense on their blogs! :)

Once you’ve done that, it’s time to paste your AdSense code into your template. Click on the “Edit Current” link if you’re not already there.

There are two methods of setting up your template. You will generate the most clicks by doing the following:

1) Find the section of the template that looks like this:

<!-- Begin #main - Contains main-column blog content --> <div id="main"> <div id="main2"> <p>2) Paste your AdSense code for a 336&#215;280 large rectangle directly after the second <div> tag. Be sure to format the colors of the AdSense to blend in with the background of your blog for maximum results. </p> <p>3) Optionally, if you want to show a second 336&#215;280 block at the bottom of the list of posts, look for this code in the template: </p> <p><xmp>

Put your AdSense code between the

tag and the first

tag.

Click the “Preview” button to make sure the AdSense blocks look correct and did not mess up the look of the template. If all is well, click “Save Template Changes”.

Note: Once you’ve made changes to your template, if you go and select a different template with the “Pick New” link it will overwrite your changes and you will have to put your AdSense code back into the template.

Setup Your Profile

Once your blog is setup, you want to setup your profile. To do this, click the “Back to Dashboard” link at the top of the browser window. Once at the dashboard, click on the “Edit Profile” link in the right hand column.

Check the “Share my Profile” box, and the “Show my Real name” box, unless you have a really good reason not to. It helps build trust if you have this information showing on your blog because people can see you’re a real person and not some anonymous nobody. Your profile by default will be shown on your blog.

If you don’t mind people contacting you via email, you can select “Show my email address”.

Click “Select blogs to display” and make sure that your new blog is checked.

If you have a photograph somewhere on a website, you can point to it with the Photo URL. I recommend doing this because again, it builds trust and makes you more real and personal to your readers. If you don’t have a picture on the web, or don’t have a website, I’ll gladly host a picture of you on one of my servers for free. Sticky-mail me and we’ll arrange it. Just one of my little ways of paying back to the Webmasterworld community. :)

Go through and fill out the rest of the information. Focus on the “About Me” box, because that will show on your blog pages. Use that description to establish yourself as an expert on the topic that your blog is about. People like to know that they’re reading an expert opinion that they can trust. This box is your chance to prove you have an expert opinion!

Save your profile when you’re finished.

Getting Traffic to Your Blog

Once your blog is properly configured, spend about a week making a good, informative post or two per day. You don’t want to go advertising an empty blog, so it pays to make some good posts first.

You can post to the blog by clicking the “Posting” tab. Make your title be eye-catching while still containing the keywords that the post is most relevant to. For example, if your post is going to be about how to build blue widgets from scratch, and you want to be found when people search the engines for “Build blue widgets”, try and make your title at least start with those keywords. For example, “Build blue widgets – from scratch”. The dashes help the search engines differentiate the keywords from the rest of the title.

You might get some stray traffic from people searching for blogs on Blogger, and your posts appearing in the “most recent posts” list, so don’t be surprised if you get some traffic and AdSense clicks even before you start advertising.

Submit Your Blog to Blog Directories

To get the traffic rolling you need to submit your blog’s RSS feed to as many Blog Directories as you can. If you search Google for “RSS submission site”, the number one result as of right now lists off 55 directories that you can submit your feed to.

With a Blogger blog, your RSS feed is always your blog url plus “/atom.xml”. For example, if your blog url is:

http://myblog.blogspot.com/

Your RSS feed url is:

http://myblog.blogspot.com/atom.xml

This is very important, because it will help attract the attention of the search engines as well as get your blog noticed by people who are searching for information and for content for their websites.

All of this will result in getting in-bound links to your site. Most people will use the title of your blog as the link text for the link to your site, and that’s why it’s important for your title to be the keywords that you want your blog homepage to rank for in the search engines. Having in-bound links that contain the keywords you want to rank for is a very powerful way to get ranked well. I have blogs that rank on the first page of search results for my keywords because of this (some even in the first or second position).

But you don’t want to sit around and wait for the links to start to gather. You want to…

Trade Links With Related Websites

Another thing I do to help get my blog ranked is to trade links with other webmasters who have sites on similar topics. I find them by searching for the keywords I want to rank for. If the blog category is not a competitive, commercial category, you can write directly to the webmasters of the top 20 – 50 results and see if they will exchange links with you.

If it’s a more competitive, commercial category, you can find out who links to the top websites for your keywords by searching for “link:[http://www.yourcompetitor.com/]”. That will show a list of URLs that link to your competition. Write to the webmasters who own those linking sites and see if they will trade links with you, too.

When you request a link exchange, be sure and make the request personal. Mention something that you like about the webmaster’s site and why you think that your blog is a good match for a link. You might even go a step further and put up a link to the webmaster’s site before emailing them. That way you can say “I’ve already put up a link to your site on my blog and wanted to see if you felt that my blog was a good match for a link back from your site”–or something like that. Take the first step, it’s a good gesture and it helps you get more links. Of course, if they don’t agree you can always take their link down. ;)

If they agree to exchange links, make sure that you have them link to your site using the keywords that you want to rank for. For example, if you want your blog to rank well for “Home Made Widgets”, be sure to have them use the link text “Home Made Widgets”.

You can manually insert the webmaster’s link and description text into your blog by modifying your template. I try to put it in the left or right hand column just below the archive links. To do this, modify your template and look for this code:

And finally, below the links, add this:

Every time you make a new link exchange with a webmaster, just go in and repeat the

  • code with the new link and description just above the tag.

    The more competitive your blog topic is, the more links you will need to get to rank well. But if your posts are informative, witty and humorous where appropriate, word will soon spread about your blog and your traffic will grow as people link to you without you even asking for a link. Growth in traffic means growth in AdSense revenue.

    Concluding Comments

    I hope this tutorial will help some of you who are on a restricted budget and just getting started with AdSense to start making some money by creating quality blogs at Blogger.

    It takes some time and effort to make good informative posts, but once you have learned to create one successful blog you can repeat the process and create another, and another, until you achieve enough success to start putting up your blogs at your own domain name instead of “yourblog.blogger.com”. Blogger lets you do that, too, but that’s a subject for another post. :)

    Here’s to your success!

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    How To Get Your Pet To Strike The Pose: Tips For Photographing Your Pet

    If you have ever tried to take a picture of your dog, you will realize how hard it is to capture the pups full personality and beauty in a photograph. Dogs aren’t human, and they don’t understand what we are doing when we try to take their photo. They may think that the camera is a toy and charge at you, instead of striking a pose. If you follow these tips, and take your cues from your pet, you can be assured of great photos of your pet.

    Pets come in all colors. If your dog is dark, you will need to make sure that he doesn’t get lost in your photo due to a dark background. Dark animals photograph best with light colored or neutral backgrounds. You can use white, grey, or creamy beige backdrops. You should never take a photo of a Black Lab, or a German Shepherd, against a dark background. It conceals the true color of your dog, and the dark background can also conceal the true size, shape and proportions of your pet.

    The same rules apply with pets that have light coats. If you have an apricot or white puppy, you would not place her in front of a white wall for a picture. Photographs of animals need to capture the color and texture of their coats. If you have a white toy poodle, you would want to place her on, or in front of, a black, blue or brown backdrop. This will assure that the poodle’s springy white curls are the focus of the picture. It is important that you choose a background that compliments your dog, and doesn’t hide its beauty.

    The hardest thing to do is to get your pet to sit still for a photo. The best time to arrange a photo session with your pet is when they are tired, or sleepy. One trick is to lay the correct color of sheet or blanket over your couch or chair. Allow your pet to lie there after he has had a good half hour of vigorous play. Once your dog appears to start dozing off, get its attention by a low whistle, a squeak from a squeaky toy, or the sight of a treat. The animal will perk up immediately and appear to be wide awake. It is important that you are ready to snap the shots immediately. For a larger dog you can drape its bed with the correct color of sheet or blanket. It is also best to take your pet’s picture when they are well fed. That way they are not distracted by wanting food while they are modelling for you. The treats you hold up will be more a curiosity item to them, instead of a hopeful dinner.

    In professional animal pictures, usually the full body of the animal is shown. This allows the viewer to get a general idea of the size and proportions of the animal. It also will allow the viewer to get an idea of the animal’s general health and appearance. You wouldn’t want to have just a head shot of your pet if it had unique colorings that made it cute. Some animals appear to be wearing little white socks on their paws, or the ends of their tails may appear to have been dipped in a paint bucket. Be sure that your picture captures all of the unique things about your entire dog. However, if your dog just has an irresistible face, you can take head shots. Some pets will appear to smile when they are very happy. Nothing says “love me” like an innocent puppy face. You need to be conscious of the background. Even if the color is right, if it’s cluttered it will be distracting and take away from the pet. It is also important to make sure that your pet is in the center of the shot, and that it is not cropped off just before the tip of the ears, or tail.

    When you are taking photos of your pets, it is important that you are at least at the animals eye level, or below. This gives the picture the sense of being from the dog’s viewpoint. You can accomplish this by elevating your dog to a higher position, like the staircase, or furniture. Or, you can lie on your stomach to achieve the same results. You need to zoom in as close as possible, while still capturing the entire body of your dog. You can edit out any red eye, later.

    It is best to use a digital camera when you are photographing animals. With digital cameras you are not out any extra money for the photos that didn’t take because Spot looked away. With a digital camera you are free to take as many pictures of your animal as you like, so snap away. You can choose the best ones later, and delete the rest. You have more freedom with a digital camera. You are not constrained to just a set number of pictures, and you do not have to sit and wonder if they worked while they are getting developed.

    If you plan to take pictures of your pet outside, it is best to do this early in the morning, or late in the evening. The natural lighting is better for photographs during these periods of the day. You still need to keep in mind the color choices of your background. You can take a picture of your black puppy sitting on a white patio, or in front of your home if you have light colored siding, or brick. You can take a picture of your white dog in a flower bed that has black mulch, or sitting in front of a dark brick wall. Most animals can obey the command of sitting. Some animals will even sit if they have a leash on, even if it is not being held. Outdoor, natural lighting works the best when you want to show the texture of your animal’s coat.

    The expression of your dog is one of the most important things you need to keep in mind when you are photographing your animal. If your animal is ill, or having a bad day, you may want to reschedule your photo session to a later time. A wet and moist looking nose is a must in all pet photos. If your pet is feeling unwell, they probably aren’t up for their photo being taken. If your breed of pet should have perky ears, and they are laying down because the pet is not as cheery as usual, you should postpone your picture taking, as well. You should never take a picture of your pet if they have runny eyes due to an infection. Wait until your pet is doctored and feeling more like their cheery, upbeat self.

    You can take action shots of your pet. Does your pet like to catch frisbee’s or herd sheep? To capture your pet in action you must learn what photographer’s term “panning.” The key to panning is to follow along with your pet as they are moving. You need to click away capturing them throughout their activity. You can choose a film that is made for action shots to get good results.

    You know your pet and what excites them. Does your pet like to stand on two feet and beg for a certain toy, or treat? If so, then get someone to assist you during this photo. They can interact with the dog while you snap the pictures. These shots are great ways of showing the personality of your dog. Does your dog like to tilt its head when it hears a certain noise? Then be ready to capture their photo while your assistant provides the noise. Does your dog like to hide in the shrubs, or get playful with a ball? You can also capture these types of photos if you are tuned in and ready with your camera.

    Photographs are a great way of preserving the beauty and personality of an animal. Just keep in mind background color, and try to photograph your pet for still shots when they are well fed and somewhat sleepy. If you photograph outside, try to arrange your photo time in the morning or late evening hours, and don’t take their pictures directly facing the sun. Make sure your pet is feeling physically well so that their personality can be captured, and if you use a digital camera you won’t have to worry about wasting film. If you take action shots, practice the panning technique. If your pet performs tricks, enlist the aid of a helper and photograph your animal performing. Photographs will be around forever, and if you do them correctly they can reveal a lot about your pet. Take your cues from your animal and you will have wonderful photographs every time.

    Copyright © 2005, Ian White

    Author Ian White is founder of http://www.pet-sitters.biz Pet-Sitters.biz specializes in helping pet sitters and pet owners connect to each other. Your pet will miss you, but their environment remains intact. Find and screen a sitter for your pet or advertise your pet care business. Find a home visit Pet Sitting service

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    Chicago Car Insurance Companies

    Some of the major car insurance companies are Car Insurance Chicago, Car Insurance Minnesota and Car Insurance Houston. Customers always look for insurance companies that offer low payment rates to suit their needs and also financially and legally protect them in case of an accident.

    These companies provide all types of car insurance coverage including liability, comprehensive coverage, uninsured/underinsured motorist coverage, personal injury protection (PIP) or medical payments (MedPay) and rental reimbursement.

    The minimums of auto insurance vary by state. In some states, licensed drivers cannot register a vehicle without showing proof. Generally, the vehicle is covered under some type of car insurance policy. Similarly, licensed drivers are only asked for proof of vehicle insurance coverage when the licensed driver is in an accident, gets a ticket, or has one or both already on their driving record. Either way, the need for vehicle insurance coverage means many licensed drivers are shopping around for insurance providers that provide competitive costs.

    But it is advisable to get the quotes for your vehicle policy before deciding on any insurance. Compare the quotes from each auto insurance company for the one that offers you the best coverage at the most affordable rate.

    The other car insurance companies in Chicago are Rockford Car Insurance, Aurora Car Insurance, Naperville Car Insurance, Peoria Car Insurance, Springfield Car Insurance, Joliet Car Insurance, Elgin Car Insurance, Waukegan Car Insurance, and Cicero Car Insurance, Decatur Car Insurance Arlington Heights Car Insurance, etc. Most of these companies have websites that will give you detailed information about rates and coverage.

    Chicago Car Insurance provides detailed information on Chicago Car Insurance, Chicago Car Insurance Companies, Chicago Car Insurance Policies, Chicago Car Insurance Comparisons and more. Chicago Car Insurance is affiliated with New York Car Insurance Rates.

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    Sports Car Innovators

    The history of American sports cars is the story not only of machines, but also of the men who made and drove them. There have been many key players in the development of the modern sports car, but some stand out as truly significant figures.

    Among those innovators to remember are Alexander Winton, Zora Arkus-Duntov, and John DeLorean. Each made a lasting impression on the sports car scene.

    Alexander Winton

    Alexander Winton was the first truly successful automotive magnate in the United States. His cars participated and excelled in virtually every major racing and touring event of the late 1890s and early 1900s. Winton cars were perceived as the model of American automotive engineering.

    Winton’s success and belief in his vehicles led him to accept a challenge from an upstart from Detroit named Henry Ford. In a much-ballyhooed 1901 contest, Ford and Winton squared off in one-on-one race.

    Winton’s Sweepstakes racecar suffered from mechanical problems during the contest and his two-cylinder, 28 horsepower racer finished a distant second to Ford, who found his career revitalized after the publicized victory.

    Despite often being remembered as the man who lost to Ford, Alexander Winton was a true American sports car pioneer and laid the groundwork for many manufacturers who followed in his footsteps.

    Zora Arkus-Duntov

    After World War II, American manufacturers began to produce readily available sports cars, in contrast to the limited production, high-dollar versions from earlier in history. After Ford made a splash with the Thunderbird sports car, Chevrolet sought to capture its share of the growing market with the 1955 introduction of the Corvette.

    The Corvette, whose distinctive appearance was brought to light be famous designer Harley Earl, was a beautiful package containing a ho-hum gift. The car had a two-speed automatic transmission and a standard Chevy 6 cylinder engine. Sales stagnated.

    A Russian migr and Chevrolet designer named Zora Arkus-Duntov took the reigns of the Corvette project after its second lackluster year. He redesigned the new Chevy V8 to fit in the Corvette and replaced the automatic transmission with a sportier 3-speed manual tranny. His design changes vaulted the Corvette to fame and admiration.

    Arkus-Duntov continued his affiliation with Corvette, ushering it into its heyday as the most respected and admired American sports car.

    John DeLorean

    A brash young auto executive at Pontiac named John DeLorean had an idea. He could take the under performing Pontiac Tempest, make a few minor exterior alterations, outfit it with a big and powerful V8 engine and upgrade some of the other components. His revitalization effort turned the lowly Tempest into the Pontiac GTO the car that sparked the muscle car era in America.

    DeLorean’s efforts to build better and more interesting sports cars continued as he opened his own auto company. He introduced the stainless steel DMC-12 sports car later popularized in the Back to the Future movies. The innovative vehicle was never a hot-seller but was an inspiration for countless future designs from other automakers.

    The controversial DeLorean was plotting an economy-priced plastic sports car that was never released. He passed away while the vehicle idea was still in its infancy.

    Sports car enthusiasts remember cars. They can tell you the specs of many significant sports cars and can trace the history of many sports car lines. It’s important to remember these cars did not materialize from thin air. There were men behind the cars who brought them to the limelight. Three of the great innovators Winton, Arkus-Dontav, and DeLorean deserve to be as remembered as any sports car to ever hit the road.

    For more articles like this one, please visit [http://www.SportsCarGuide.org]

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    Effective Pet Classifieds Advertising Tips

    According to Jupiter Research, by 2007, Online Classified Advertising will reach 3.5 Billion Dollars annually. Pet classifieds are expected to triple in numbers every year as more and more Internet users seek classified listings online for their pet needs. Pet and pet services classifieds online are creating new marketplaces where non-profit pet organizations, pet service providers, pet breeders, and pet owners are meeting and doing business 24 hours a day, seven days a week using the internet.

    Currently, there are thousands of online websites that offer Pet classifieds services that can help you find new homes for Pets, showcase your pet products or pet services. However, not all of them are effective and you can end up getting nothing out of them. After being extremely successful running a Pet classifieds website for over two years, we know what works and what does not.

    With online Pet classifieds, the more information you provide the better it is. People who are serious about pets have already done their research before making a decision to adopt or buy a pet. Most people looking for pets know exactly what type of pet would be a good fit for them. Information you include in your pet classifieds description can help them make decision quicker. As an example, keep your ad title very specific. For example, if you have a Golden retriever that you like to advertise in Pet classifieds, use titles such as:

    • Golden Retriever For Sale or Adoption
    • Golden Retriever for Sale or Adoption in Miami, FL
    • Six Months Old Golden Retriever For Sale or Adoption

    Post a Picture Of Your Pet

    Pictures talk more than words. Pet classifieds with pictures receive approximately 5 times more responses than classifieds without a photo. People interested in your pet will almost always ask for pictures of the pet before making a decision. Always, keep extra pictures of your pet ready.

    Your location information

    The first preference of anyone looking for pets would be from the region close to them. So always provide the location of your pet. This also helps to bring your pet ad rank higher when someone searches on a specific location; thus giving your ad more exposure.

    Shipping Information

    Advantage with online Pet classifieds is that they get people interested in your pet or pet product from coat-to-coast. So be very clear if you would be able to ship the pet or if it is a local pickup only. If you ship, be specific about your shipping policies.

    Choose Pet classified sites that can get results

    Today, there are millions of classifieds sites where you can advertise your available Pets, Pet Services or Pet Products. In fact, as of writing of this article, Google returns more than 29 Million links for a search on the keyword “Pet Classifieds”. Visit Google.com and enter keyword “Pet Classifieds” to check for yourself.

    According to the Search engine statistics, most people do not go beyond 3 pages to find what they are looking for. In fact, majority of people don’t go beyond the first page of search result. What does that mean to you? It means, you should only advertise your on websites that ranks high on the three major search engine that drives more than 80% of Internet traffic. These search engines are Google, Yahoo and MSN in no particular order. The sites that rank high on these Search engines can provide a wider exposure to reach highly potential people who can purchase or adopt pets, pet services and pet products. Your return on investment is much greater and faster by advertising on sites that rank high.

    Beware of Online Classifieds Scams

    While online Pet classifieds offers the most cost effective and convenient ways of advertising your Pets, Pet Products and Pet Services,

    it also attracts more and more scammers who pose as potential buyers. Always remember that not all inquiries you receive are from the

    legitimate buyers who are interested in what you offer. Always be careful online, especially if the transaction is long distance.

    For more information on Online Pet Classifieds and how you can protect yourself from such scams, read our Scam Alert.

    Petboro.com was established in 2004 and has been serving the pet needs of its members proudly for over 2 years. With a continuing commitment to excellence in the pet classified listing services and a strong desire to prevent pet classified advertising fraud, petboro.com remains a “safe haven” for advertisers of pets for sale ads, pet adoption ads and pet services ads.

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    Consumer Reports: Car Seats

    A child car seat should be high on your to-buy list. You’ll need one to bring your baby home from the hospital and for every car trip thereafter. In fact, hospitals and birthing centers generally won’t let you leave by car with your newborn if you don’t have one. Every state requires that kids up to 4 years of age ride in a car seat; many require booster seats for older children.

    WHAT’S AVAILABLE

    The major brands of car seats you’re likely to encounter are, in alphabetical order: Baby Trend, Britax, Chicco, Combi, Cosco, Eddie Bauer, Evenflo, Graco, Peg Perego, and Safety 1st.

    There are also car beds for preemies and other very small newborns if there’s a concern that a car seat may not provide a secure fit or that it may exacerbate breathing problems. In addition, there are specially designed car seats for children with physical disabilities. Every model of car seat sold in the U.S. must meet federal safety standards. These are your basic choices:

    Infant seats. These rear-facing seats are for babies up to 22 pounds. They allow infants to recline at an angle that doesn’t interfere with breathing and protects them best in a crash. Many strollers are now designed to accommodate infant car seats. All infant car-seat models come with a handle, and nearly all have a base that secures to your vehicle with LATCH connections or a vehicle safety belt, a convenience that lets you remove the seat and use it as a carrier. You can strap most infant seats into a car without a base, using the vehicle safety belts, but most people don’t use them that way.

    Infant seats have either a three-point harness–two adjustable shoulder straps and a lock between the child’s legs or–even better–an adjustable five-point system–two straps over the shoulders, two for the thighs, and a crotch strap. The handle usually swings from a position behind the seat’s shell when in the car to an upright position for carrying. Remember to swing the handle to the vehicle position before each trip. Slots underneath most seats help them attach to the frame of a shopping cart.

    With an infant car seat, you also can move your baby from car to house or vice versa without waking him or her up–a plus for both of you. Note also that extra bases are available so you can keep a secured base in each of your vehicles. Your baby may outgrow an infant car seat quickly and become too heavy for you to use it as a carrier. As a result, you may find yourself having to buy a convertible car seat after your baby is 6 to 9 months old. However, our advice is still to start with an infant seat before moving up to a convertible seat.

    Price range: $30 to $180.

    Travel systems. Travel systems offer one-stop shopping: You get an infant car seat and a stroller all in one. Most car-seat manufacturers offer these combination strollers/infant car seats. And many stand-alone strollers are now designed to accommodate infant car seats. With these strollers, you create a carriage by snapping an infant car seat into a stroller. The car seats of travel systems also come with a base, which stays in the car. The snap-on car seat is generally positioned atop the strollers so the infant rides facing the person pushing. Your baby can also ride in the stroller seat alone when he or she is big enough.

    Most travel-system strollers can be used only with a car seat from the same company. They can also be bulky, so if you’re a city dweller who negotiates more subway stairs than highways or if the trunk of your car isn’t too roomy, you may be better off with a separate car seat and a compact stroller that is appropriate for a newborn.

    Price range: $40 (stroller frame only) to $400.

    Convertible seats. With a convertible seat, the child faces rearward as an infant, then toward the front of the vehicle as a toddler. The seat can function as a rear-facing seat for infants up to 30 or 35 pounds, depending on the model, and as a front-facing seat for toddlers generally up to 40 pounds (a few have a 65-pound limit). Models typically have an adjustable five-point harness system–two straps over the shoulders, two for the thighs, and a crotch strap between the legs. Some models have a tray shield that lowers over the baby’s head and fastens with a buckle between the legs. However, our tests show that children, especially small ones, are better restrained with a five-point harness.

    A convertible car seat can be a money saver, taking your child from infancy to kindergarten and beyond. We advise starting with an infant seat first, though, as mentioned earlier. Keep in mind that convertible seats are not compatible with strollers, so you will have to transfer your baby from the convertible car seat to a carriage or stroller when you’re ready to set out on foot. Such jostling can wake a sleeping baby, a problem if you need to take your child on frequent shopping expeditions or other errands.

    Price range: $50 to $290.

    Toddler/booster seats. Looking like large versions of convertible seats, these front-facing seats are used with an internal harness for toddlers 20 to 40 pounds. They’re either LATCH-attached or can be secured using the vehicle belts and tethers. When kids reach 40 pounds, the seat becomes a belt-positioned booster seat, which children can use until they’re 80 or 100 pounds. With a belt-positioned booster seat, the child is restrained using the vehicle’s lap and shoulder belt system.

    Booster seats. These are generally for children weighing 40 to 80 pounds. (A very tall child may begin using a booster seat at 30 pounds.) Booster seats use the vehicle’s own safety belts to restrain the child.

    Built-in seats. Some U.S. and foreign automakers offer on select cars and minivans an integrated, forward-facing child seat that has a harness and accommodates toddlers weighing more than 20 pounds. There are also some booster-seat versions. Built-in seats must meet the same performance standards as add-on child seats. However, they offer little or no side protection and they’re usually located next to a door, instead of in the center–the safer position. You may also need a regular car seat for when your child travels in other vehicles.

    IMPORTANT FEATURES

    Since Sept.1, 2002, all child car seats with an internal harness and nearly all passenger vehicles sold in the U.S. have been required to include equipment designed for simpler buckling. This system, called LATCH (Lower Anchors and Tethers for Children), consists of child car-seat connections that attach to anchor points in the vehicle, eliminating the need to use a vehicle’s safety belts to install the seat. You can still use safety belts to install a LATCH-equipped child car seat–for example, in an older car that lacks LATCH anchors. You can also retrofit some non-LATCH car seats with LATCH features.

    Today’s car seats cater to every possible taste–plain colors, plaids, animal and paw-print motifs, and patriotic red, white, and blue. Remember that, style aside, babies tend to be messy, so washable fabric is a plus, especially if your car seat will be with you beyond the first year, when training cups and eating on the go can kick into high gear. Car seats from some leading brands, however, require hand washing and line drying. Make sure you’re up for that; most coverings are rigged through the harness-strap system and are held in place with elastic so they can be removed for laundering. But in some cases extracting the fabric from the seat can require extensive dismantling. Check the seat’s manual for how-to’s.

    Extras such as add-on seat covers (“boots”), thicker padding, additional reclining options, or adjustable head-support cushions may offer greater comfort. But buy them only if they are sold by the same maker as the seat and for that specific seat, since they were tested that way; mixing brands is very risky. Some models have elastic side pockets for toys, bottles, or snacks. As your baby grows, they can come in handy, but they’re not absolutely necessary.

    Some infant and convertible seats have a level indicator on the side to help you install them facing the rear at a safe angle. A top tether is a webbed strap that can be used with all front-facing seats for children up to 40 pounds and with some up to 65 pounds. It’s located on the back of a convertible or toddler seat and hooks into an eye bolt in a vehicle’s rear deck, floor, roof, or seatback. Passenger vehicles manufactured on or after Sept.1,1999 have the anchors in place in their rear seats, but older models may need to have the hardware added. Obviously, you can’t use a tether with cars that lack a top-tether anchor or that have no provision for a retrofit.

    HOW TO CHOOSE

    Start with an infant seat for a newborn and pay close attention to the height and weight limits as your child grows. When your baby reaches the infant seat’s limits for height and weight, or becomes too heavy for you to tote, use a convertible seat in the rear-facing orientation up to the seat’s limits in that mode. Then use the convertible seat front-facing until your toddler reaches the next height and weight limits. After that, use a booster seat until your child is tall enough to use the car’s safety belts, typically at least 57 inches. Buying three seats instead of two may cost more, but it can pay off in protection and peace of mind

    Make sure the seat is compatible with your car. One of the first things you should do in choosing a seat for your child is to check the fit of any models you’re considering in your own car. Even before that, though, we suggest placing similar-looking models side by side in the store to compare features. (If you’ve already had your baby, place your child in the seat, to get a sense of the ease of buckling and unbuckling.) Then, if possible, bring the floor model to your car for a mock installation. Be aware that some vehicle seats are too short, indented, or excessively sloped to allow a good fit of a child car seats.

    If you’re considering a convertible car seat, try the floor model in both the rear- and front-facing positions. Check out the harness release button in the rear-facing position; in some models it may be too low to reach comfortably. If you’re thinking about an infant car-seat/stroller combination, also known as a travel system, check to be sure that it fits in your trunk or vehicle cargo area. If the store won’t let you take the seat out to your car to try it, make sure you can return any car seat you buy–or go to another store.

    Insist on new. Although there are many baby items you can borrow or buy secondhand, don’t make a car seat one of them if you can avoid it. A used seat may have been in a crash or recalled. The manufacturer’s instructions may be missing. If, for some reason, you must use a secondhand seat, avoid those with an unknown history or that are older than six years. In the world of car seats, a six-year-old model is a relic–and risky. You’ll also want to avoid recalled models.

    Send in the registration card. You should be notified by the manufacturer if the car seat is recalled. To play it extra safe, you can also sign up for the Consumer Product Safety Commission’s e-mail subscription list at http://www.cpsc.gov/cpsclist.asp. Updated recall information will be sent directly to your e-mail in-box. Or check monthly issues of Consumer Reports or visit http://www.ConsumerReports.org. Other sources of information on car-seat recalls include NHTSA’s Web site (www.nhtsa.gov) and the Consumer Product Safety Commission site, http://www.recalls.gov.

    Check the store’s return policy. If you’re not happy with a particular car seat for whatever reason, it’s important to know that you can return it and try again with another model. Be aware that a badly soiled or damaged seat may not be exchanged.

    Copyright © 2002-2006 Consumers Union of U.S., Inc.

    For the latest information on this and many other products and services, visit http://www.ConsumerReports.org

    Find More Car Seats [http://www.shopndeal.com/consumer-reports/car-seats.html] with Easy Deal at ShopNdeal.com

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